Virus of the Mind: The New Science of the Meme - Couverture rigide

Brodie, Richard

Couverture rigide

ISBN 10 : 0963600117 ISBN 13 : 9780963600110

Editeur : Integral Pr, 1995

Synopsis

Book by Brodie Richard

A propos du livre

Présentation de l'éditeur :

We are surrounded by information in the 21st Century: we are bombarded by advertising, attitudes, celebrities, news, wars, fashion, the latest fads... the sheer amount of information we have access to appears untameable, unworkable, and too much to gain sense from unless we pick and choose very carefully. However, our choices are very often made for us as the result of advertising, media companies, the government and popular culture. The results of these choices are called memes, and their impact is shaping not just society but us individually, and on a core level, beyond psychology, personal free will, and even genetics. The very first book on the subject of memes, and how they behave just like viruses, this is an incredible study into the power of communication and going along with everyone else. Virus of the Mind explains just how we are infected by the deliberate shaping of society s attitudes and behaviours and how we can cure ourselves.

Biographie de l'auteur :

Richard Brodie is one of the world's leading authorities on memetics - the study of self-replicating aspects of culture. The creator of Microsoft Word and Bill Gates' personal technical assistant, he is also a professional poker player and an aficionado of the internet and its role in society. Website: www.memecentral.com.

À propos de cette édition

• Éditeur: Integral Pr
• Date d'édition: 1995
• ISBN 10: 0963600117
• ISBN 13: 9780963600110
• Reliure: Relié
• Nombre de pages: 251