This book is intended as a quick overview for executives, PR professionals, and communications students who want to understand the number one reason most PR programs fail: they forget that the editor or analyst should be the primary audience, not customers. Twenty-five chapters cover everything from the top 10 misconceptions about PR to legal regulations, websites, white papers, taking on the competition, and ethics. There is also a helpful directory of resources to aid PR efforts.
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Linda VandeVrede has nearly 25 years of experience working with high-tech companies of all sizes and stages both as in-house PR director and outside PR counsel. Regardless of the companies' market focus and product, she has consistently improved their market leadership position through proven public relations strategies, which she shares in this guide. She is a winner of the American Society of Business Publication Editors' gold and silver awards for her business writing, and is a member of the Public Relations Society of AMerica, the Instrumentation, Systems and Automation Society, and the Arizona Technology Council.Review :
"...all the best PR advice you've ever tried to give a CEO in one handy little book..." -- The Measurement Standard, Katie D. Paine, February 2005
"One of the best lessons in this book is that the editor, not the product or company, is your boss." -- Lisa Vaas, associate editor, eWEEK.com
"The author clearly and concisely discusses important aspects of a complete public relations program..." -- Andy Marken, Marken Communications, Inc. February 2005
"This book is a nice introduction to public relations for an executive at a small or midsize company..." -- Phoenix Business Journal, Stephanie Houser, March 4, 2005
"This book is your roadmap to understand how editors think and how to make your efforts more successful." -- Doug Chapin, president and CEO, GlobalSight
"VandeVrede understands what it takes to transform a publicity person from a nuisance to a welcomed and respected ally." -- Dale Dauten, King Features columnist ("The Corporate Curmudgeon" and "Kate & Dale Talk Jobs" and author of The Gifted Boss.
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Description du livre VandeVrede Public Relations, 2005. Trade Paperback. État : New. First Edition. This is a new first edition paperback copy, tan spine. N° de réf. du libraire 046848
Description du livre VandeVrede Public Relations, LLC, 2005. Paperback. État : New. N° de réf. du libraire DADAX0976252708