Domino: How Customer Experience Can Tip Everything in Your Business Toward Better Financial Performance - Couverture rigide

Ireland, Linda

Couverture rigide

ISBN 10 : 0981930212 ISBN 13 : 9780981930213

Editeur : AVEUS PUB, 2009

Synopsis

Is your customer experience making you money? Costing you money? Do you know? Like a line of falling dominos, daily actions across your organization form a sequence of events that, if aligned correctly, build momentum and culminate in what every business wants-outstanding financial performance. Establishing a target customer experience-your front domino-to drive daily decisions within your organization will determine the fluidity of that chain of events, and the level of profit outcome you achieve. Companies that use a target customer experience as their front domino reap the biggest rewards in profitability, growth and sustainability. For the first time, a book about customer experience belongs in the management and finance sections of every bookstore. This how-to volume, rich with practical exercises, provides a tested blueprint for defining the target customer experience and translating it into an actionable strategy that will lead to tangible financial reward.

À propos de cette édition

• Éditeur: AVEUS PUB
• Date d'édition: 2009
• ISBN 10: 0981930212
• ISBN 13: 9780981930213
• Reliure: Relié
• Nombre de pages: 228