This book is written for people who are interested in learning about NFC and want to explore what is possible for this technology. This includes application (app) developers, marketing managers, entrepreneurs, innovators and consumers who adopt new technology.
It may be especially useful for executives who are responsible for making decisions about NFC projects. For a quick general overview of the technology, see the introduction section of each chapter.
Near Field Communication (NFC) is a contactless and wireless technology that can transfer data across a short distance. It provides a simple way to distribute, retrieve and exchange data with mobile devices. It is based on Radio Frequency Identification (RFID) technology.
It is an innovative technology that has not yet been widely adopted. However, when consumers fully understand the benefits of using this technology, NFC will transform not only the marketing landscape, but also our everyday lives. Many business opportunities will be created in this process.
This book is divided into five chapters:
* What is NFC?: A technological overview with examples and technical summaries
* How to Use NFC: Brief summaries that describe the use of NFC phones/tags/wallet and a technological overview of the two communication modes, three operating modes and NFC secure transactions
* Who are the NFC Players?: Summary of the NFC ecosystem and various standard groups * Where is NFC Now?: Examples of use cases that demonstrate recent NFC applications in retail environment, gaming, media and advertising, furniture, electronic pairing and mobile payment.
* Why Use NFC?: A summary of the value of NFC technology and a comparison with other wireless connectivity technologies
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Hsuan-hua Chang has over 20 years of experience in Wireless technology as a developer, architect and product manager for emerging technology. Her focus is on NFC, Cloud Computing and Social Media strategy.
Hsuan-hua is also an ICF (International Coach Federation) professional certified coach and has been coaching executives and entrepreneurs since 2004. Hsuan-hua holds a Master's Degree in Computer Science and a Leadership MBA.
Her blend of enterprise technology experience, with a professional business coaching background, results in a unique perspective and approach that explores business opportunities in various emerging technologies. Learn more about Hsuan-hua at: linkedin.com/in/hsuanhuachang and coachseattle.com
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Description du livre État : New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. N° de réf. du libraire POD_9780982434000
Description du livre Coach Seattle Incorporated, 2013. Paperback. État : New. N° de réf. du libraire INGM9780982434000
Description du livre Coach Seattle Incorporated, 2013. Paperback. État : New. N° de réf. du libraire P110982434006