Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

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9780988195400: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

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Huba, Jackie
Edité par Theoklesia, LLC (2012)
ISBN 10 : 0988195402 ISBN 13 : 9780988195400
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Description du livre Theoklesia, LLC, 2012. PAP. État : New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du libraire IQ-9780988195400

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Jackie Huba, Ben McConnell
Edité par Lewis Lane Press, United States (2014)
ISBN 10 : 0988195402 ISBN 13 : 9780988195400
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Description du livre Lewis Lane Press, United States, 2014. Paperback. État : New. Revised. 216 x 140 mm. Language: English . Brand New Book ***** Print on Demand *****.When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. Lessons of customer evangelism related through real life company stories make this book an absorbing read. -- Harvard Business School I ll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I d turned the last page, I d become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future! -- Dan Pink, author of Drive and A Whole New Mind An inspiring and thorough book packed with real life examples, action items and insight. -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term customer evangelism. The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of the world s smartest business thinkers. N° de réf. du libraire APC9780988195400

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3.

Jackie Huba, Ben McConnell
Edité par Lewis Lane Press, United States (2014)
ISBN 10 : 0988195402 ISBN 13 : 9780988195400
Neuf(s) Paperback Quantité : 10
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The Book Depository US
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Description du livre Lewis Lane Press, United States, 2014. Paperback. État : New. Revised. 216 x 140 mm. Language: English . Brand New Book ***** Print on Demand *****. When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. Lessons of customer evangelism related through real life company stories make this book an absorbing read. -- Harvard Business School I ll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I d turned the last page, I d become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future! -- Dan Pink, author of Drive and A Whole New Mind An inspiring and thorough book packed with real life examples, action items and insight. -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term customer evangelism. The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of the world s smartest business thinkers. N° de réf. du libraire APC9780988195400

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Huba, Jackie
ISBN 10 : 0988195402 ISBN 13 : 9780988195400
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Description du livre Paperback. État : New. This item is printed on demand. Item doesn't include CD/DVD. N° de réf. du libraire 5889996

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Jackie Huba
Edité par Lewis Lane Press (2017)
ISBN 10 : 0988195402 ISBN 13 : 9780988195400
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Murray Media
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Description du livre Lewis Lane Press, 2017. Paperback. État : New. This item is printed on demand. N° de réf. du libraire 0988195402

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6.

Jackie Huba; Ben McConnell; Guy Kawasaki [Foreword]
Edité par Lewis Lane Press (2012)
ISBN 10 : 0988195402 ISBN 13 : 9780988195400
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Ergodebooks
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Description du livre Lewis Lane Press, 2012. Paperback. État : New. N° de réf. du libraire INGM9780988195400

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Huba, Jackie
Edité par Theoklesia, LLC (2012)
ISBN 10 : 0988195402 ISBN 13 : 9780988195400
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Description du livre Theoklesia, LLC, 2012. PAP. État : New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du libraire IQ-9780988195400

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Jackie Huba; Ben McConnell
Edité par Lewis Lane Press (2012)
ISBN 10 : 0988195402 ISBN 13 : 9780988195400
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Irish Booksellers
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Description du livre Lewis Lane Press, 2012. Paperback. État : New. book. N° de réf. du libraire 0988195402

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9.

Jackie Huba
Edité par Lewis Lane Press
ISBN 10 : 0988195402 ISBN 13 : 9780988195400
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BuySomeBooks
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Description du livre Lewis Lane Press. Paperback. État : New. Paperback. 230 pages. Dimensions: 8.5in. x 5.5in. x 0.7in.When customers are truly thrilled about their experience with your product or service, they can become outspoken evangelists for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers. Authors Jackie Huba and Ben McConnell explain how to convert already loyal customers into influential and enthusiastic evangelists. The year-long research project that led to Creating Customer Evangelists outlines the framework for developing evangelism marketing strategies and programs. The ultimate goal is to create communities of influencers who drive sales or membership for your company or organization. From their research into the best practices of some of the most forward-thinking companies with legions of evangelists who spread the word, Huba and McConnell outline and explain the six basic tenets of creating customer evangelists: Customer plus-delta: Continuously gather customer feedback Napsterize knowledge: Make it a point to share knowledge freely Build the buzz: Expertly build word-of-mouth networks Create community: Encourage communities of customers to meet and share Make bite-size chunks: Devise specialized, smaller offerings to get customers to bite. Create a cause: Focus on making the world, or your industry, better Huba and McConnell profile highly successful companies to illustrate these tenets and prove how solid customer relationships build and sustain companies through good and rocky times. These in-depth company profiles provide real-life examples of evangelism marketing at work, including the opportunities and pitfalls of specific campaigns. Creating Customer Evangelists explains how organizations as diverse as Southwest Airlines, Krispy Kreme Doughnuts, The Dallas Mavericks, IBM, and others successfully built their customer base and created targeted marketing programs to involve their biggest fans. These programs have produced legions of unofficial salespeople and a cost-effective and powerful marketing force. By deepening customer relationships, successful organizations create communities that generate grassroots support and value for their products and services. Creating Customer Evangelists focuses on this ultimate marketing approach. Huba and McConnell demonstrate how you can convert good customers into exceptional ones who willingly spread the word. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. N° de réf. du libraire 9780988195400

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Huba, Jackie; McConnell, Ben
Edité par Lewis Lane Press
ISBN 10 : 0988195402 ISBN 13 : 9780988195400
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Russell Books
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Description du livre Lewis Lane Press. PAPERBACK. État : New. 0988195402 Special order direct from the distributor. N° de réf. du libraire ING9780988195400

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