Articles liés à Powering the home
Synopsis
- Uses adverts to explore the rapid expansion in the variety of consumer products throughout the twentieth century
- Succinct text accompanies a selection of the most innovative ads of the day
- This book is small, snappy, and as stylish as the adverts it showcases
The mid-20th century brought about an advertising renaissance in the western world. Technology boomed. Standards of living increased, innovation abounded, and 'luxury' consumer products such as TVs, fridges and gas heating became readily available to the public. In order to sell them, ads needed to be as quirky and appealing as the new commodities themselves. This compact yet comprehensive book, written by an experienced design historian, explores the hand-in-hand development of advertisement and the many household amenities that we take for granted today.
This book began its life as an offshoot of another, also written by Ruth Artmonsky, but focusing on the advertising of furniture. Her research led her to discover the expansive genre of domestic appliance advertising - not relevant to her book, but more than interesting enough to merit a new text in its own right. Adverts that caught Ruth's eye include "an advertisement for a gas iron, and a rare one of a man admitting he might be able to do the laundry when the house purchased a washing machine." Discover all this and more in Powering the Home.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Ruth Artmonsky is a respected design historian who has written several books on the subject. This book was written in collaboration with her daughter, Stella Harpley.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Powering the Home: Fifty Years of Advertising Home Appliances (1920-1970): 50 Years of Advertising Home Appliances (1920-1970)
Edité par
ACC ART BOOKS, 2017
ISBN 10 : 099358781X
ISBN 13 : 9780993587818
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR012744626
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Powering the Home: Fifty Years of Advertising Home Appliances (1920-1970)
Edité par
ACC ART BOOKS, 2017
ISBN 10 : 099358781X
ISBN 13 : 9780993587818
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 28748800
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Powering the Home: Fifty Years of Advertising Home Appliances (1920-1970)
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 28748800-n
Quantité disponible : 1 disponible(s)
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Powering the Home (Paperback)
Vendeur : Grand Eagle Retail, Mason, OH, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. The mid-20th century brought about an advertising renaissance in the western world. Technology boomed. Standards of living increased, innovation abounded, and 'luxury' consumer products such as TVs, fridges and gas heating became readily available to the public. In order to sell them, ads needed to be as quirky and appealing as the new commodities themselves. This compact yet comprehensive book, written by an experienced design historian, explores the hand-in-hand development of advertisement and the many household amenities that we take for granted today. This book began its life as an offshoot of another, also written by Ruth Artmonsky, but focusing on the advertising of furniture. Her research led her to discover the expansive genre of domestic appliance advertising - not relevant to her book, but more than interesting enough to merit a new text in its own right. Adverts that caught Ruth's eye include "an advertisement for a gas iron, and a rare one of a man admitting he might be able to do the laundry when the house purchased a washing machine." Discover all this and more in Powering the Home. AUTHOR: Ruth Artmonsky is a respected design historian who has written several books on the subject. This book was written in collaboration with her daughter, Stella Harpley. A succinct text accompanies a selection of the most innovative advertisements of the day. This book is small, snappy and as stylish as the adverts it showcases. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780993587818
Quantité disponible : 1 disponible(s)
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Powering the Home: Fifty Years of Advertising Home Appliances (1920-1970)
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 28748800-n
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Powering the Home: Fifty Years of Advertising Home Appliances (1920-1970)
Edité par
ACC ART BOOKS, 2017
ISBN 10 : 099358781X
ISBN 13 : 9780993587818
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 28748800
Quantité disponible : 1 disponible(s)
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Powering the Home (Paperback)
Vendeur : AussieBookSeller, Truganina, VIC, Australie
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. The mid-20th century brought about an advertising renaissance in the western world. Technology boomed. Standards of living increased, innovation abounded, and 'luxury' consumer products such as TVs, fridges and gas heating became readily available to the public. In order to sell them, ads needed to be as quirky and appealing as the new commodities themselves. This compact yet comprehensive book, written by an experienced design historian, explores the hand-in-hand development of advertisement and the many household amenities that we take for granted today. This book began its life as an offshoot of another, also written by Ruth Artmonsky, but focusing on the advertising of furniture. Her research led her to discover the expansive genre of domestic appliance advertising - not relevant to her book, but more than interesting enough to merit a new text in its own right. Adverts that caught Ruth's eye include "an advertisement for a gas iron, and a rare one of a man admitting he might be able to do the laundry when the house purchased a washing machine." Discover all this and more in Powering the Home. AUTHOR: Ruth Artmonsky is a respected design historian who has written several books on the subject. This book was written in collaboration with her daughter, Stella Harpley. A succinct text accompanies a selection of the most innovative advertisements of the day. This book is small, snappy and as stylish as the adverts it showcases. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9780993587818
Quantité disponible : 1 disponible(s)
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Powering the Home
Edité par
Artmonsky Arts, 2017
ISBN 10 : 099358781X
ISBN 13 : 9780993587818
Neuf
Kartoniert / Broschiert
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Kartoniert / Broschiert. Etat : New. A succinct text accompanies a selection of the most innovative advertisements of the day. This book is small, snappy and as stylish as the adverts it showcases.KlappentextrnrnA succinct text accompanies a selection of the most innovative adv. N° de réf. du vendeur 595195866
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