The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising - Couverture rigide

Scott, Walter Dill

Couverture rigide

ISBN 10 : 1019377208 ISBN 13 : 9781019377208

Editeur : Legare Street Press, 2023

Synopsis

This classic work explores the psychology of advertising and provides practical guidance for advertisers seeking to create compelling campaigns. Scott draws on his extensive research to explain the psychological principles that underlie effective advertising, including attention, suggestion, and association. This book is a must-read for anyone interested in the art and science of advertising.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

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Détails de l'édition

• Éditeur: Legare Street Press
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1019377208
• ISBN 13: 9781019377208
• Reliure: Relié
• Nombre de pages: 448
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible