Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior - Couverture rigide

McAlister, Leigh; Lattin, James M

Couverture rigide

ISBN 10 : 1019950374 ISBN 13 : 9781019950371

Editeur : Legare Street Press, 2023

Synopsis

This groundbreaking study offers new insights into the behavior of consumers in the marketplace, and how they seek out and consume various products. Drawing on extensive research and data analysis, the authors explore the relationships between substitute and complementary products and their impact on consumer decision-making. With its rigorous analysis and practical applications, this book is an essential resource for anyone interested in marketing, consumer behavior, and business strategy.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

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Détails de l'édition

• Éditeur: Legare Street Press
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1019950374
• ISBN 13: 9781019950371
• Reliure: Relié
• Nombre de pages: 82
• Coordonnées du fabricant: non disponible