The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

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9781118077559: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

It's a new era of business and consumerism—and you play a role in defining it

Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.

"To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?"
Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet

"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow."
John Chambers, CEO of Cisco Systems, Inc.

"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure."
Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

"Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism."
Mark Burnett, Television Executive Producer

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Review :



Hugh MacLeod Celebrates The End of Business as Usual in a Cartoon

Hugh MacLeod is an artist, cartoonist, and Web 2.0 pundit whose blog, gapingvoid.com, has two million unique monthly visitors. His first book, Ignore Everybody, was an Amazon Top Ten Business Book of the Year and a Wall Street Journal bestseller. Check out his cartoon to celebrate The End of Business as Usual:



Amazon Exclusive: Guest Review by Tony Hsieh

Tony Hsieh
Tony Hsieh is the New York Times best-selling author of Delivering Happiness and CEO of Zappos.com, Inc.

This book covers an important concept for businesses everywhere. The future of business isn't just about the latest technology, it's about market disruption and how an organization recognizes and adapts to new opportunities. Without adaptation, businesses will fall to "digital Darwinism", as Brian says.

Consumer behavior is changing and, as Brian observes, we are witnessing the rise of a more connected and informed customer. At Zappos, one of our core values is "Embrace and Drive Change." According to Brian, to reach and ultimately earn the attention of this new connected consumer, businesses have to establish a culture of change and innovation. And, to succeed in the long-term, businesses will also have to empower employees and rally them to champion the transformation. The future of business comes down to co-creation and the ability to learn from internal and external stakeholders to have any hope of one day leading them.

At Zappos, we realized over time the importance of culture and service. We built the entire company around our employees and customers. If employees weren't happy, they would not make customers happy. If customers weren't happy, we wouldn't be where we are today. We believe that if we get the culture right, then most of the other stuff, like delivering great service, or building a long-term enduring brand will just happen naturally on its own. Delivering happiness supported by a culture of service became our vision.

With The End of Business as Usual, Brian makes the point that you can't succeed if you lose sight of the existing customers; a balanced approach is necessary. But he does introduce us to who these new customers are, how they find and share information, how they make decisions, and how they do and do not support businesses and why. He looks beyond the Millennial to show how new consumerism is demographic agnostic and as a result, opens our eyes to new possibilities.

This book can help you if you want to have a business that is able to adapt to an ever-changing business landscape. Through experience, research, and examples, he introduces a blueprint for an adaptive business and inspires readers to think beyond business as usual. The entire book is a call for any business to compete for the future through relevance. As Brian asks, without creating remarkable customer experiences through products, service, and engagement, what is it that your customer will share within their connected networks? According to the book, it's time to adapt or die.

From the Inside Flap :

TODAY'S BIGGEST TRENDS—the mobile web, social media, gamification, real-time—have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes onetweet at a time. New networks have created an ever- expanding "egosystem," in which everyday people believe their lives deserve 24-hour broadcasts. But now, we need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all of this, a new breed of consumer is emerging—and they're changing the very foundation of business.

The End of Business As Usual explores each layerof this complex consumer revolution that is changingthe future of business, media, and culture. As consumers connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.

The End of Business As Usual will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture. Its critical insights include:Shared experiences are redefining brands indigital consumer landscapes, and astute brands can now also create and steer these experiencesConsumer influence is growing, and businesses can use this to their advantageConnect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencersCreate a culture of change to earn trust, influence, and significance among connected customers

Rather than disregard these new consumer behaviors,learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Description du livre John Wiley Sons Inc, United States, 2011. Hardback. État : New. 1. Auflage. Language: English . Brand New Book. It s a new era of business and consumerism and you play a role in defining it Today s biggest trends the mobile web, social media, real-time have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. To be successful in business, you need to see what others don t. Start with this book. Someone s going to do it, why not you? Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow. John Chambers, CEO of Cisco Systems, Inc. Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis s book is the map to unleash this treasure. Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story Your customers will share their experiences both good and bad.Now that everyone is connected, it s amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism. Mark Burnett, Television Executive Producer. N° de réf. du libraire AAH9781118077559

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Description du livre Wiley, 2011. État : New. 2011. 1st Edition. Hardcover. It's an era of business and consumerism - and you play a role in defining it. Today's biggest trends the mobile web, social media and real-time have produced a consumer landscape. This title explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. Num Pages: 320 pages, Illustrations. BIC Classification: KJV. Category: (P) Professional & Vocational. Dimension: 161 x 231 x 28. Weight in Grams: 530. . . . . . . N° de réf. du libraire V9781118077559

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