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Synopsis
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
- Features more than 30 all-new case studies showing best practices and world-class
- Updated to include more than 35 percent new material
- Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Alina Wheeler is a branding consultant and author. Her business is managing perception, her service is strategic imagination, and her passion is branding. She uses an engaging process to achieve brand clarity, revitalize brands, and re-energize collaborators. Designing Brand Identity has been translated into Chinese, Korean, Polish, Portuguese, Russian, and Vietnamese. Wheeler has also coauthored Brand Atlas: Branding Intelligence Made Visible.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
Edité par
John Wiley & Sons, 2013
ISBN 10 : 1118099206
ISBN 13 : 9781118099209
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9781118099209. N° de réf. du vendeur 9781814
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Edité par
John Wiley and Sons, 2012
ISBN 10 : 1118099206
ISBN 13 : 9781118099209
Ancien ou d'occasion
Couverture rigide
Vendeur : Tiger74, Washington, DC, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardcover. Etat : Very Good. 4th Edition. A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity. N° de réf. du vendeur ABE-1755291550316
Quantité disponible : 1 disponible(s)
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
Edité par
John Wiley and Sons, 2012
ISBN 10 : 1118099206
ISBN 13 : 9781118099209
Ancien ou d'occasion
Couverture rigide
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL2100279
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Edité par
John Wiley and Sons, 2012
ISBN 10 : 1118099206
ISBN 13 : 9781118099209
Ancien ou d'occasion
Couverture rigide
Vendeur : Books From California, Simi Valley, CA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. Cover shows minor shelf wear. Pages are clean, text intact and unmarred. N° de réf. du vendeur mon0003686916
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Designing Brand Identity : An Essential Guide for the Whole Branding Team
Edité par
Wiley & Sons, Incorporated, John, 2012
ISBN 10 : 1118099206
ISBN 13 : 9781118099209
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
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Etat : Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 9999342-20
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Designing Brand Identity : An Essential Guide for the Whole Branding Team
Edité par
Wiley & Sons, Incorporated, John, 2012
ISBN 10 : 1118099206
ISBN 13 : 9781118099209
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 5786396-6
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Designing Brand Identity : An Essential Guide for the Whole Branding Team
Edité par
Wiley & Sons, Incorporated, John, 2012
ISBN 10 : 1118099206
ISBN 13 : 9781118099209
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 5786396-6
Quantité disponible : 1 disponible(s)
Image d'archives
Designing Brand Identity : An Essential Guide for the Whole Branding Team
Edité par
Wiley & Sons, Incorporated, John, 2012
ISBN 10 : 1118099206
ISBN 13 : 9781118099209
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 13560304-6
Quantité disponible : 1 disponible(s)
Image d'archives
Designing Brand Identity : An Essential Guide for the Whole Branding Team
Edité par
Wiley & Sons, Incorporated, John, 2012
ISBN 10 : 1118099206
ISBN 13 : 9781118099209
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 5654024-6
Quantité disponible : 2 disponible(s)
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Edité par
John Wiley and Sons, 2012
ISBN 10 : 1118099206
ISBN 13 : 9781118099209
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.95. N° de réf. du vendeur G1118099206I4N00
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