Designing Brand Identity: An Essential Guide for the Whole Branding Team

Note moyenne 4,05
( 972 avis fournis par GoodReads )
 
9781118099209: Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity Presents a toolkit for creating, building, and maintaining a strong brand. This title offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Full description

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture :

Who are you?

Who needs to know?

Why should they care?

How will they find out?

The bestselling toolkit for the whole branding team

Whether your goal is to revitalize an existing brand or launch a new one, here is a proven, universal five–phase process for amplifying differentiation, fueling recognition, and building brand champions. From research and analysis through brand strategy, from design development through brand standards, and from launch to governance, Designing Brand Identity is the most comprehensive resource used by brand builders all over the world as an essential reference for the entire process.

This thoroughly updated Fourth Edition offers insights into current trends in social networks, mobile devices, global markets, and virtual brands as well as emerging tools such as apps and video. More than 30 new case studies showcase global best practices and successful world–class brands, from IBM to Starbucks to Santos Brasil.

Praise for Designing Brand Identity

Writers have The Elements of Style. Managers have The Effective Executive. Chairpeople have Robert′s Rules of Order. And now brand–builders have Designing Brand Identity. If you have (or would like to have) responsibility for managing, measuring, critiquing, or designing a brand, you′ve found your bible.
Marty Neumeier, author, The Brand Gap

Designing Brand Identity is a recipe book for brand–builders. Wheeler does for branding what Julia Child did for cooking.
Patricia Martin, author, RenGen

Présentation de l'éditeur :

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five–phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world–class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

  • Features more than 30 all–new case studies showing best practices and world–class
  • Updated to include more than 35 percent new material
  • Offers a proven, universal five–phase process and methodology for creating and implementing effective brand identity

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Meilleurs résultats de recherche sur AbeBooks

1.

Alina Wheeler
Edité par John Wiley and Sons
ISBN 10 : 1118099206 ISBN 13 : 9781118099209
Neuf(s) Quantité : > 20
Vendeur
INDOO
(Avenel, NJ, Etats-Unis)
Evaluation vendeur
[?]

Description du livre John Wiley and Sons. État : New. Brand New. N° de réf. du libraire 1118099206

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 25,14
Autre devise

Ajouter au panier

Frais de port : EUR 3,28
Vers Etats-Unis
Destinations, frais et délais

2.

Alina Wheeler
ISBN 10 : 1118099206 ISBN 13 : 9781118099209
Neuf(s) Quantité : 14
Vendeur
Book Park
(Southfield, MI, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : New. Brand New Book. N° de réf. du libraire 1118099206BYR

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 28,51
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

3.

Alina Wheeler
Edité par John Wiley and Sons
ISBN 10 : 1118099206 ISBN 13 : 9781118099209
Neuf(s) Couverture rigide Quantité : > 20
Vendeur
Movie Mars
(Indian Trail, NC, Etats-Unis)
Evaluation vendeur
[?]

Description du livre John Wiley and Sons. Hardcover. État : New. 1118099206 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. N° de réf. du libraire 16069745

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 28,24
Autre devise

Ajouter au panier

Frais de port : EUR 3,74
Vers Etats-Unis
Destinations, frais et délais

4.

Alina Wheeler
Edité par John Wiley & Sons 2012-11-07 (2012)
ISBN 10 : 1118099206 ISBN 13 : 9781118099209
Neuf(s) Quantité : 5
Vendeur
Chiron Media
(Wallingford, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley & Sons 2012-11-07, 2012. État : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du libraire NU-GRD-04931775

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 33,71
Autre devise

Ajouter au panier

Frais de port : EUR 3,53
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

5.

Alina Wheeler
Edité par John Wiley Sons Inc, United States (2012)
ISBN 10 : 1118099206 ISBN 13 : 9781118099209
Neuf(s) Couverture rigide Quantité : 1
Vendeur
The Book Depository US
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley Sons Inc, United States, 2012. Hardback. État : New. 4th Revised edition. 284 x 226 mm. Language: English . Brand New Book. A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. * Features more than 30 all-new case studies showing best practices and world-class * Updated to include more than 35 percent new material * Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity. N° de réf. du libraire AAS9781118099209

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 37,25
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

6.

Alina Wheeler
Edité par John Wiley Sons Inc, United States (2012)
ISBN 10 : 1118099206 ISBN 13 : 9781118099209
Neuf(s) Couverture rigide Quantité : 10
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley Sons Inc, United States, 2012. Hardback. État : New. 4th Revised edition. 284 x 226 mm. Language: English . Brand New Book. A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. * Features more than 30 all-new case studies showing best practices and world-class * Updated to include more than 35 percent new material * Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity. N° de réf. du libraire AAS9781118099209

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 37,44
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

7.

Alina Wheeler
Edité par Wiley
ISBN 10 : 1118099206 ISBN 13 : 9781118099209
Neuf(s) Couverture rigide Quantité : 20
Vendeur
BuySomeBooks
(Las Vegas, NV, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Wiley. Hardcover. État : New. Hardcover. 326 pages. Dimensions: 11.2in. x 8.9in. x 0.9in.A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brandFrom research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-classUpdated to include more than 35 percent new materialOffers a proven, universal five-phase process and methodology for creating and implementing effective brand identity This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. N° de réf. du libraire 9781118099209

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 34,33
Autre devise

Ajouter au panier

Frais de port : EUR 3,70
Vers Etats-Unis
Destinations, frais et délais

8.

Alina Wheeler
ISBN 10 : 1118099206 ISBN 13 : 9781118099209
Neuf(s) Couverture rigide Quantité : 1
Vendeur
Grand Eagle Retail
(Wilmington, DE, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Hardcover. État : New. 4th. 217mm x 284mm x 23mm. Hardcover. A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through applic.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 336 pages. 1.300. N° de réf. du libraire 9781118099209

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 38,38
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

9.

Alina Wheeler
Edité par John Wiley and#38; Sons (2012)
ISBN 10 : 1118099206 ISBN 13 : 9781118099209
Neuf(s) Quantité : > 20
Vendeur
Books2Anywhere
(Fairford, GLOS, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley and#38; Sons, 2012. HRD. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire FW-9781118099209

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 28,49
Autre devise

Ajouter au panier

Frais de port : EUR 10,63
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

10.

Alina Wheeler
Edité par Wiley (2012)
ISBN 10 : 1118099206 ISBN 13 : 9781118099209
Neuf(s) Couverture rigide Quantité : 1
Vendeur
Ergodebooks
(RICHMOND, TX, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Wiley, 2012. Hardcover. État : New. N° de réf. du libraire DADAX1118099206

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 35,60
Autre devise

Ajouter au panier

Frais de port : EUR 3,74
Vers Etats-Unis
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre