Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing - Couverture rigide

Dooley, Roger

Couverture rigide

ISBN 10 : 1118113365 ISBN 13 : 9781118113363

Editeur : John Wiley & Sons Inc, 2011

Synopsis

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

A propos du livre

Quatrième de couverture :

"You can never be too enchanting, so read this book to learn even more ways to change people′s hearts, minds, and actions. It′s always good to have some science behind your tactics."
Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

"Roger′s writing is practical and very insightful. His book delivers on its promise: smart ideas supported by science that can help you make more money. A great and profitable read!"
Christophe Morin, coauthor of Neuromarketing and CEO, SalesBrain

"Using the most modern neuroscience research out there, Roger Dooley′s insightful new book, Brainfluence, will serve as a how–to guide for driving a successful business past its competition."
Martin Lindstrom, author of Brandwashed

"For years I′ve turned to Roger Dooley to keep up with the cutting edge of neuromarketing. Now with Brainfluence, Roger gives smart businesspeoplea one–stop unfair advantage. This book is a must–read."
Brian Clark, CEO, Copyblogger Media

Biographie de l'auteur :

ROGER DOOLEY is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. He is President of Dooley Direct LLC, a consultancy that guides large and small companies in the implementation of new technologies and techniques. Dooley speaks regularly at publishing, advertising, and other industry conferences about neuromarketing and related marketing topics. An expert in digital marketing, he is the cofounder and architect of College Confidential, the leading website for college–bound students and parents.

À propos de cette édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2011
• ISBN 10: 1118113365
• ISBN 13: 9781118113363
• Reliure: Relié
• Nombre de pages: 304