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"Being popular may get you elected to public office, but if you want to be successful in business, you need to understand the power of being unpopular. Erika Napoletano clearly and cleverly lays out the path to unpopularity, a critical new paradigm for business success."
Carol Roth, Business strategist and New York Times bestselling author of The Entrepreneur Equation
"The dreaded ′unpopular.′ Why the hell do we accord it all manner of awfulness? Whoever convinced us that popular = good / unpopular = bad, majority rules, end–of–story anyhow? In business, or in your personal life, it′s finding YOUR right people that matters. That′s inbound marketing at its best. Figure out whom you serve and what you do for them, and paltry issues like competition basically disappear! When you′re unpopular with all of the right people the ones who don′t want, need, or understand what you have to offer the ones who fall in love with you will eventually show up at your door. In her hilarious, witty, read–out–loud–to–your–friends prose, Erika is that idyllic best friend you can rely on to slap you back into a reality that ′they′ never told you about."
Laura Fitton (@pistachio), Inbound Marketing Evangelist at HubSpot and coauthor of Twitter for Dummies
"A brilliant concept, powerfully delivered. I′ve already ordered six copies for my closest friends."
Seth Godin, author of We Are All Weird
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