Facebook All-in-One for Dummies - Couverture souple

Nelson, Melanie; Herndon, Daniel

Couverture souple

ISBN 10 : 111817108X ISBN 13 : 9781118171080

Editeur : John Wiley & Sons Australia Ltd, 2012

Synopsis

Facebook All-in-One For Dummies For newbies to Facebook, developers exploring apps, or marketers interested in using Facebook for social media campaigns, this book has seven minibooks that thoroughly cover the essentials, from the best pages, apps, and games and how to stay safe, even when settings change. Full description

A propos du livre

Quatrième de couverture

Find out how to join the world′s largest social network to build relationships and grow your business Whether connecting with friends or promoting a business, Facebook is the place to be. After all, there are so many members that if Facebook were a country, it would be the third largest. But how do you begin? This all–in–one book will help you get the most out of Facebook personally and professionally and gain tips and tricks along the way. Get personal — find out how to set up your personal Timeline and then start sharing your posts, videos, and photos Make the time — put your best foot forward and learn how to build your Timeline Enter the social media world — connect Facebook with other social media accounts, including LinkedIn, Twitter, Google+, Pinterest, and more Build a following — create a Fan Page Timeline for your business, use Facebook check–ins, and promote your Facebook Check–in Deal to grow your customer base Market your business — implement social marketing campaigns, Facebook advertising, and offline networking to get found and Liked Bring on the apps — discover what apps can do for your Fan Page Timeline and then start building your own to provide an exciting Facebook experience Open the book and find: Basic steps for setting up your account Privacy settings you need to know about Hints for finding your voice on Facebook Ways to integrate Facebook with all your marketing efforts Tips for creating your Fan Page Timeline and getting Liked How to drive more traffic and track your Fan Page Timeline stats A tour of the Facebook API and apps 6 books in 1 Creating a Personal Timeline Connecting with Others Connecting Facebook and Other Social Media Building a Facebook Fan Page Marketing Your Business on Facebook Developing Facebook Apps

Biographie de l'auteur

Melanie Nelson is a professional blogger and social media consultant who has been working with business websites since 1995 (it′s true — she remembers Mosaic and Netscape). As a veteran of online publishing and marketing, Melanie has grown with changes as they happen and looks ahead to coming innovations. She owns Blogging Basics 101 (http://BloggingBasics101.com and http://fb.com/BloggingBasics101), where she shares information about using Facebook and other social media platforms to grow your business, building community, and improving search engine optimization (SEO). Hubspot.com included Blogging Basics 101 in its list of "10 Amazing Blogs About Blogging to Start Reading NOW." Melanie′s presentations and workshops have inspired attendees at conferences such as Blog World & New Media Expo, Type–A Parent, BlogHer, and Blissdom. Daniel Herndon is founder and CEO of Indianapolis–based marketing and innovation agency redwall LIVE. His firm creates campaigns, strategies, and tools for marketing, especially interactive and social marketing. He speaks often on practical social media use and integration with traditional marketing. He has been recognized for his efforts in creative philanthropy, the highlight of which was profiled in USA Today when he and non–profit director Darren Heil lived in a van alongside an Indianapolis highway, where they live streamed their life for 5 days while promoting their efforts to raise funds through social media. Daniel was recognized by the Indianapolis Business Journal in the 2011 “40 under Forty” featuring local business leaders who have achieved outstanding success in their community before the age of 40.

À propos de cette édition

• Éditeur: John Wiley & Sons Australia Ltd
• Date d'édition: 2012
• ISBN 10: 111817108X
• ISBN 13: 9781118171080
• Reliure: Broché
• Nombre de pages: 272