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Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
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Présentation de l'éditeur :
Implement the same principles that shaped Apple′s approach to design
Quatrième de couverture :
Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail––îfrom the tactile feedback of keyboard to the out–of–the–box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.
Design Like Apple uncovers the lessons from Apple′s unique approach to product creation, manufacturing, delivery, and customer experience.
- Offers behind–the–scenes stories from current and recent Apple insiders
- Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
- Delivers how–to lessons across design, marketing, and business strategy
Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.
SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES
One: Design Makes All The Difference
Beauty, ingenuity, and charisma create a unique competitive advantage.
Two: Design The Organization
Nurture taste, talent, and a design culture.
Three:The Product Is The Marketing
Great products sell themselves.
Four: Design Is Systems Thinking
Product and context are one.
Five: Design Out Loud
Prototype to perfection.
Six: Design Is For People
Connect with your customer.
Seven: Design with Conviction
Commit to a unique voice.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurJohn Wiley & Sons Inc
- Date d'édition2012
- ISBN 10 1118290313
- ISBN 13 9781118290316
- ReliureRelié
- Nombre de pages208
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Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
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Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
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Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
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Description du livre Hardcover. Etat : New. Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. 'Design Like Apple' uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly 'Design Like Apple.' 'Note: This is a test. This is a duplicate. Please disregard'--. N° de réf. du vendeur 132738
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Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
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ISBN 13 : 9781118290316
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Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
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Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
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