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Praise for Renegades Write the Rules
"Ever wonder what the early Western settlers were thinking? They were trailblazers willing to risk everything to explore the new world. Social media is the new frontier, and Amy Jo Martin is handing us the GPS needed to navigate this new order. If you are selling, marketing, or branding, Renegades Write the Rules is the book you′d better be reading."
Rob Palleschi (@RobPalleschi), global head, DoubleTree by Hilton
"Renegades Write the Rules tells the story of trailblazing, of the in–the–moment sparks that drive innovation and change. At a moment when we have so much to learn from each other, Amy Jo′s grounded voice and passion for social media provide a catalyst to engage, connect, and capture our collective capacity to empower and provoke a movement that can move us forward, together and as individual creative voices."
Steve Nash (@SteveNash), two–time NBA MVP and president, the Steve Nash Foundation
"Social media has completely transformed the way we communicate, allowing us to reach out to people affected by cancer more effectively. Amy Jo Martin′s innovative new book serves as a valuable resource for people using social media to change the world."
Doug Ulman (@LivestrongCEO), president and CEO, Lance Armstrong Foundation
"In many ways, Amy Jo Martin has changed the game of how businesses and brands approach the incredible medium that is social media. She′s a masterful social media strategist and a true trailblazer, and will continue to be an innovative presence throughout the tech industry."
Dwayne "The Rock" Johnson (@TheRock), actor and entertainer
"Twitter is the greatest marketing tool in the history of the world and Renegades Write the Rules demonstrates how we′re only limited by our imaginations when it comes to social media."
Dana White (@DanaWhite), president of UFC
Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead.
Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people′s attention by continually delivering value – when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.
The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
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