Business Gamification For Dummies

Note moyenne 4
( 10 avis fournis par Goodreads )
 
9781118466933: Business Gamification For Dummies

The easy way to grasp and use gamification concepts in business

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).

Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.

  • How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment
  • How to build a successful gamification program
  • How to entice and retain customers using gamification
  • How to drive employee behavior inside your organization
  • Real-world illustrations of gamification at work

If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

From the Back Cover :

Learn to:

  • Build a successful gamification program
  • Entice and retain customers
  • Drive employee behavior within your organization

Want to use gamification concepts in business? Game on!

Interested in improving customer loyalty, engagement, and retention? This expert guide to business gamification explains how to apply the principles of this strategic concept to your own business model to entice and retain customers in any web- or app-based experience. If you're interested in learning more about this exciting and innovative business strategy, Business Gamification For Dummies has you covered.

  • Gamification 101 — find out how gamification helps you understand the psychology of your users, see how that relates to your business objectives, and determine what behaviors are likely to drive those objectives
  • Pick your path — get a handle on the six types of gamification frameworks — social loyalty, community expert, competitive pyramid, gentle guide, company collaborator, and company challenge — to decide which is best for your business goals
  • Get your game on — discover how to assemble your team and get your gamification program off the ground, whether you're building your own gamification program from scratch or partnering with a provider
  • Smart gamification — expand your knowledge with suggested resources for further study and sites and apps that get gamification right

Open the book and find:

  • The lowdown on game mechanics
  • What makes users tick
  • Tips on clarifying business objectives
  • Valued vs. valuable behavior
  • The rewards of rewarding
  • The 4-1-1 on gamification frameworks
  • How to use gamification technology
  • Advice on deploying your gamification program
  • The scoop on analyzing data

About the Author :

Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Meilleurs résultats de recherche sur AbeBooks

1.

Duggan, Kris
Edité par Wiley 2013-02-04 (2013)
ISBN 10 : 1118466934 ISBN 13 : 9781118466933
Neuf(s) Softcover Quantité : > 20
Vendeur
BookOutlet
(Thorold, ON, Canada)
Evaluation vendeur
[?]

Description du livre Wiley 2013-02-04, 2013. Softcover. État : New. Softcover. Publisher overstock, may contain remainder mark on edge. N° de réf. du libraire 9781118466933B

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 6,19
Autre devise

Ajouter au panier

Frais de port : EUR 7,30
De Canada vers France
Destinations, frais et délais

2.

Kris Duggan, Kate Shoup
Edité par John Wiley Sons Inc, United States (2013)
ISBN 10 : 1118466934 ISBN 13 : 9781118466933
Neuf(s) Paperback Edition originale Quantité : 10
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley Sons Inc, United States, 2013. Paperback. État : New. 1. Auflage. Language: English . Brand New Book. The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. * How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment * How to build a successful gamification program * How to entice and retain customers using gamification * How to drive employee behavior inside your organization * Real-world illustrations of gamification at work If you re interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered. N° de réf. du libraire AAH9781118466933

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 13,24
Autre devise

Ajouter au panier

Frais de port : EUR 1,34
De Royaume-Uni vers France
Destinations, frais et délais

3.

Kris Duggan, Kate Shoup
Edité par John Wiley Sons Inc, United States (2013)
ISBN 10 : 1118466934 ISBN 13 : 9781118466933
Neuf(s) Paperback Edition originale Quantité : 10
Vendeur
The Book Depository US
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley Sons Inc, United States, 2013. Paperback. État : New. 1. Auflage. Language: English . Brand New Book. The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. * How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment * How to build a successful gamification program * How to entice and retain customers using gamification * How to drive employee behavior inside your organization * Real-world illustrations of gamification at work If you re interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered. N° de réf. du libraire AAH9781118466933

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 13,24
Autre devise

Ajouter au panier

Frais de port : EUR 1,34
De Royaume-Uni vers France
Destinations, frais et délais

4.

Kris Duggan, Kate Shoup
Edité par John Wiley & Sons Inc
ISBN 10 : 1118466934 ISBN 13 : 9781118466933
Neuf(s) Paperback Quantité : 2
Vendeur
THE SAINT BOOKSTORE
(Southport, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley & Sons Inc. Paperback. État : new. BRAND NEW, Business Gamification For Dummies, Kris Duggan, Kate Shoup, The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. * How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment * How to build a successful gamification program * How to entice and retain customers using gamification * How to drive employee behavior inside your organization * Real-world illustrations of gamification at work If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered. N° de réf. du libraire B9781118466933

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 10,90
Autre devise

Ajouter au panier

Frais de port : EUR 7,79
De Royaume-Uni vers France
Destinations, frais et délais

5.

Duggan, Kris, Shoup, Kate
Edité par For Dummies (2013)
ISBN 10 : 1118466934 ISBN 13 : 9781118466933
Neuf(s) Couverture souple Edition originale Quantité : 1
Evaluation vendeur
[?]

Description du livre For Dummies, 2013. État : New. 2013. 1st Edition. Paperback. The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Num Pages: 312 pages, illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 18. Weight in Grams: 474. . . . . . . N° de réf. du libraire V9781118466933

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 19,20
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Irlande vers France
Destinations, frais et délais

6.

Duggan, Kris, Shoup, Kate
Edité par For Dummies
ISBN 10 : 1118466934 ISBN 13 : 9781118466933
Neuf(s) Couverture souple Quantité : 1
Vendeur
Kennys Bookstore
(Olney, MD, Etats-Unis)
Evaluation vendeur
[?]

Description du livre For Dummies. État : New. 2013. 1st Edition. Paperback. The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Num Pages: 312 pages, illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 18. Weight in Grams: 474. . . . . . Books ship from the US and Ireland. N° de réf. du libraire V9781118466933

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 19,78
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Etats-Unis vers France
Destinations, frais et délais

7.

Kris Duggan; Kate Shoup
ISBN 10 : 1118466934 ISBN 13 : 9781118466933
Neuf(s) Quantité : 1
Vendeur
BWB
(Valley Stream, NY, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : New. Depending on your location, this item may ship from the US or UK. N° de réf. du libraire 97811184669330000000

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 20,09
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Etats-Unis vers France
Destinations, frais et délais

8.

Kris Duggan, Kate Shoup
ISBN 10 : 1118466934 ISBN 13 : 9781118466933
Neuf(s) Paperback Quantité : 1
Vendeur
Ria Christie Collections
(Uxbridge, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Paperback. État : New. Not Signed; The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any departm. book. N° de réf. du libraire ria9781118466933_rkm

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 17,91
Autre devise

Ajouter au panier

Frais de port : EUR 3,23
De Royaume-Uni vers France
Destinations, frais et délais

9.

Kris Duggan, Kate Shoup
Edité par John Wiley Sons Inc, United States (2013)
ISBN 10 : 1118466934 ISBN 13 : 9781118466933
Neuf(s) Paperback Edition originale Quantité : 10
Vendeur
Book Depository hard to find
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley Sons Inc, United States, 2013. Paperback. État : New. 1. Auflage. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. * How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment * How to build a successful gamification program * How to entice and retain customers using gamification * How to drive employee behavior inside your organization * Real-world illustrations of gamification at work If you re interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered. N° de réf. du libraire BZV9781118466933

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 20,13
Autre devise

Ajouter au panier

Frais de port : EUR 1,34
De Royaume-Uni vers France
Destinations, frais et délais

10.

Kris Duggan
Edité par John Wiley and#38; Sons (2013)
ISBN 10 : 1118466934 ISBN 13 : 9781118466933
Neuf(s) Quantité : > 20
Vendeur
Books2Anywhere
(Fairford, GLOS, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley and#38; Sons, 2013. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire FW-9781118466933

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 10,43
Autre devise

Ajouter au panier

Frais de port : EUR 11,19
De Royaume-Uni vers France
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre