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Discover how to write great white papers, and use them to boost your business!
White papers are a challenging form of content marketing that takes years to master. Luckily, this hands–on, friendly guide gives you a shortcut. Whether you′re a marketing manager seeking to use white papers to promote your company, or a writer looking to break into this well–paying field, White Papers For Dummies gives you practical, step–by–step advice on planning, creating, and promoting effective white papers.
Open the book and find:
A fast and easy way to write winning white papers!
Whether you re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well–paying field, White Papers For Dummies gives you a wealth of practical, hands–on advice from one of the world s leading experts in the field.
The fact–based documents known as white papers have been called the king of content. No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare.
Where white papers were once used only by technology firms, they are becoming must–have items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning.
But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham also known as That White Paper Guy provides dozens of tips and tricks to help your project come together faster and easier.
White Papers For Dummies will help you to:
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