The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line

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9781118539699: The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line
Quatrième de couverture :

PRAISE FOR THE BREAKTHROUGH CHALLENGE

John Elkington and Jochen Zeitz argue in this lucid, compelling, forward–thinking book that humanity s collective self–interest will be best served by enlightened business leaders. As practical as it is inspiring, this case for doing well by doing the right thing should be required reading for anyone seeking to build a truly successful 21st century business.
Jeff Skoll, first president, eBay, and founder and chairman, the Skoll Foundation, Participant Media, and the Skoll Global Threats Fund

True leaders will embrace The Breakthrough Challenge. They know that the wellbeing of people and planet is key to future prosperity, and many now suspect we need a Plan B. They could have no better guides for the journey than John Elkington and Jochen Zeitz.
Arianna Huffington, co–founder, The Huffington Post, and author, Thrive

One of the most convincing and readable accounts yet of how and why the rules of the game need to change. Authored by two genuine pioneers, The Breakthrough Challenge provides an indispensable guide for those, like Unilever, looking to build a business model based on long–term sustainable and equitable growth.
Paul Polman, CEO, Unilever

As we peer into a foggy and uncertain future, about the only thing that is clear is that not much can remain the same. In The Breakthrough Challenge, John Elkington and Jochen Zeitz describe the radical retooling our businesses, economies, and societies need to avoid catastrophic breakdowns and achieve a new sustainable and inclusive future. Here is a design brief for the 21st century.
Tim Brown, CEO, IDEO

Tomorrow s bottom line will require politicians and business leaders to accept that future generations have rights in today s world. The Breakthrough Challenge explains why this is inevitable, who is leading the charge, and how the transformation will happen. It should be widely read by those who aspire to leadership.
Mary Robinson, former President of Ireland, former UN High Commissioner for Human Rights, and president, the Mary Robinson Foundation Climate Justice

Présentation de l'éditeur :

The world s most forward–looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow.

The Breakthrough Challenge is both an inspiring call–to–action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long–term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C–suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck–Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others.

Change–as–usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet for the lasting success of their business.

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Jochen Zeitz; John Elkington
ISBN 10 : 1118539699 ISBN 13 : 9781118539699
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John Elkington, Jochen Zeitz
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Description du livre John Wiley Sons Inc, United States, 2014. Hardback. État : New. 1. Auflage. 231 x 150 mm. Language: English . Brand New Book. The world s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestle Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others. Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet for the lasting success of their business. N° de réf. du libraire AAH9781118539699

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Description du livre John Wiley Sons Inc, United States, 2014. Hardback. État : New. 1. Auflage. 231 x 150 mm. Language: English . Brand New Book. The world s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestle Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others. Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet for the lasting success of their business. N° de réf. du libraire AAH9781118539699

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