Marketing Research - Couverture souple

McDaniel Jr., Carl; Gates, Roger

Couverture souple

ISBN 10 : 1118808843 ISBN 13 : 9781118808849

Editeur : John Wiley & Sons, 2015

A propos du livre

Présentation de l'éditeur :

In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors′ practical, applications–based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co–author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.

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À propos de cette édition

• Éditeur: John Wiley & Sons
• Date d'édition: 2015
• ISBN 10: 1118808843
• ISBN 13: 9781118808849
• Reliure: Broché
• Nombre de pages: 624