Service Management and Marketing: Managing the Service Profit Logic

Note moyenne 3,9
( 21 avis fournis par Goodreads )
 
9781118921449: Service Management and Marketing: Managing the Service Profit Logic

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers.

With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

About the Author :

Christian Gronroos is Professor of Service and Relationship Marketing at the Hanken Swedish School of Economics and Business Administration, Finland, where he is chair of the research centre CERS (Centre for Relationship Marketing and Service Management). He is also a former visiting Professor at Arizona State University and a research fellow of its Centre for Services Marketing and Management. He has received the American Marketing Association's Award for Lifetime Contribution to the services field and has been involved in executive education in Europe, North America, Latin America, Asia (including mainland China), Australia and New Zealand.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Acheter neuf Afficher le livre
EUR 50,05

Autre devise

Frais de port : EUR 3,34
De Royaume-Uni vers Etats-Unis

Destinations, frais et délais

Ajouter au panier

Meilleurs résultats de recherche sur AbeBooks

1.

Christian Gronroos
Edité par Wiley 2015-07-10, Hoboken, New Jersey (2015)
ISBN 10 : 1118921445 ISBN 13 : 9781118921449
Neuf(s) paperback Quantité : 10
Vendeur
Blackwell's
(Oxford, OX, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Wiley 2015-07-10, Hoboken, New Jersey, 2015. paperback. État : New. N° de réf. du libraire 9781118921449

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 50,05
Autre devise

Ajouter au panier

Frais de port : EUR 3,34
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

2.

Christian Gronroos
Edité par John Wiley & Sons 2015-07-31 (2015)
ISBN 10 : 1118921445 ISBN 13 : 9781118921449
Neuf(s) Quantité : 5
Vendeur
Chiron Media
(Wallingford, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley & Sons 2015-07-31, 2015. État : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du libraire NU-GRD-05255467

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 50,66
Autre devise

Ajouter au panier

Frais de port : EUR 3,33
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

3.

Christian Gronroos
ISBN 10 : 1118921445 ISBN 13 : 9781118921449
Neuf(s) Quantité : 5
Vendeur
GreatBookPrices
(Columbia, MD, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : New. N° de réf. du libraire 20907626-n

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 52,65
Autre devise

Ajouter au panier

Frais de port : EUR 2,27
Vers Etats-Unis
Destinations, frais et délais

4.

Christian Gronroos
Edité par John Wiley and#38; Sons (2015)
ISBN 10 : 1118921445 ISBN 13 : 9781118921449
Neuf(s) Quantité : > 20
Vendeur
Books2Anywhere
(Fairford, GLOS, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley and#38; Sons, 2015. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire FW-9781118921449

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 45,13
Autre devise

Ajouter au panier

Frais de port : EUR 10,03
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

5.

Christian Gronroos
Edité par John Wiley Sons Inc, United States (2016)
ISBN 10 : 1118921445 ISBN 13 : 9781118921449
Neuf(s) Paperback Quantité : 10
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley Sons Inc, United States, 2016. Paperback. État : New. 4th Revised edition. Language: English . Brand New Book. Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Gronroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy. N° de réf. du libraire AAH9781118921449

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 56,39
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

6.

Christian Gronroos
Edité par John Wiley Sons Inc, United States (2016)
ISBN 10 : 1118921445 ISBN 13 : 9781118921449
Neuf(s) Paperback Quantité : 10
Vendeur
The Book Depository US
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley Sons Inc, United States, 2016. Paperback. État : New. 4th Revised edition. Language: English . Brand New Book. Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Gronroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy. N° de réf. du libraire AAH9781118921449

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 56,87
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

7.

Christian Gronroos
ISBN 10 : 1118921445 ISBN 13 : 9781118921449
Neuf(s) Paperback Quantité : 5
Vendeur
LOCALBOOKS LLC
(BOLINGBROOK, IL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Paperback. État : New. Brand new, US edition, ship within 24 hours with tracking No. book. N° de réf. du libraire 32844

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 49,14
Autre devise

Ajouter au panier

Frais de port : EUR 8,59
Vers Etats-Unis
Destinations, frais et délais

8.

Christian Gronroos
ISBN 10 : 1118921445 ISBN 13 : 9781118921449
Neuf(s) Quantité : 3
Vendeur
Speedy Hen LLC
(Sunrise, FL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : New. Bookseller Inventory # ST1118921445. N° de réf. du libraire ST1118921445

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 59,77
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

9.

Christian Gronroos
Edité par John Wiley & Sons Inc
ISBN 10 : 1118921445 ISBN 13 : 9781118921449
Neuf(s) Paperback Quantité : 8
Vendeur
THE SAINT BOOKSTORE
(Southport, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley & Sons Inc. Paperback. État : new. BRAND NEW, Service Management and Marketing: Managing the Service Profit Logic (4th Revised edition), Christian Gronroos, Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Gronroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy. N° de réf. du libraire B9781118921449

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 53,44
Autre devise

Ajouter au panier

Frais de port : EUR 7,75
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

10.

Gronroos, Christian
Edité par John Wiley & Sons Inc (2015)
ISBN 10 : 1118921445 ISBN 13 : 9781118921449
Neuf(s) Couverture souple Quantité : > 20
Evaluation vendeur
[?]

Description du livre John Wiley & Sons Inc, 2015. État : New. * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. Num Pages: 536 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 22. Weight in Grams: 860. . 2015. 4th Revised edition. Paperback. . . . . . N° de réf. du libraire V9781118921449

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 61,20
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Irlande vers Etats-Unis
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre