UnSelling: The New Customer Experience

Note moyenne 4,13
( 93 avis fournis par GoodReads )
 
9781118943007: UnSelling: The New Customer Experience
Quatrième de couverture :

UnSelling is about seeing the bigger sales picture.

From the top–selling authors of UnMarketing, this new book turns traditional wisdom on its head. Looking beyond a narrow sales funnel, and seeing what really influences purchase and repurchase decisions today.

In UnSelling, you ll learn why one negative review can outweigh a thousand social media followers if it isn t handled correctly. You ll learn why a blog post with a catchy headline can actually be bad for business if it isn t written well. You ll learn why the people you hire matter more than the tasks you hire them to do. These and countless other underappreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better.

In a world where trends, technologies, brands, and business come and go in the blink of an eye, it may be difficult to believe that creating real community, customer loyalty, and repeat buyers is the way to lasting success. After reading UnSelling, there will be no doubt in your mind that it s true. Up to 60 percent of all purchases are made before the sales pitch even begins, yet we still focus on the sales funnel above all else. UnSelling is about removing this funnel vision, reaching out to clients in a meaningful way, and becoming the go–to brand. The sales figures will follow.

Scott Stratten & Alison Kramer

Présentation de l'éditeur :

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We′ve become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.

Unselling is about the big picture: creating repeat customers, not one–time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go–to company for something, before they even need you.

You don′t need social media, but you can be connecting with your clients socially. Your video doesn′t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It′s time to separate from the pack of noise. It′s time to UnSell.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Meilleurs résultats de recherche sur AbeBooks

1.

Scott Stratten
Edité par John Wiley and Sons
ISBN 10 : 1118943007 ISBN 13 : 9781118943007
Neuf(s) Quantité : > 20
Vendeur
INDOO
(Avenel, NJ, Etats-Unis)
Evaluation vendeur
[?]

Description du livre John Wiley and Sons. État : New. Brand New. N° de réf. du libraire 1118943007

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 13,04
Autre devise

Ajouter au panier

Frais de port : EUR 3,24
Vers Etats-Unis
Destinations, frais et délais

2.

Scott Stratten, Alison Kramer
Edité par John Wiley Sons Inc, United States (2014)
ISBN 10 : 1118943007 ISBN 13 : 9781118943007
Neuf(s) Couverture rigide Edition originale Quantité : 10
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley Sons Inc, United States, 2014. Hardback. État : New. 1. Auflage. 230 x 156 mm. Language: English . Brand New Book. UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We ve become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don t need social media, but you can be connecting with your clients socially. Your video doesn t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It s time to separate from the pack of noise. It s time to UnSell. N° de réf. du libraire AAH9781118943007

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 16,70
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

3.

Scott Stratten, Alison Kramer
Edité par John Wiley Sons Inc, United States (2014)
ISBN 10 : 1118943007 ISBN 13 : 9781118943007
Neuf(s) Couverture rigide Edition originale Quantité : 10
Vendeur
The Book Depository US
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley Sons Inc, United States, 2014. Hardback. État : New. 1. Auflage. 230 x 156 mm. Language: English . Brand New Book. UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We ve become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don t need social media, but you can be connecting with your clients socially. Your video doesn t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It s time to separate from the pack of noise. It s time to UnSell. N° de réf. du libraire AAH9781118943007

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 19,30
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

4.

Stratten, Scott; Kramer, Alison
Edité par Wiley (2014)
ISBN 10 : 1118943007 ISBN 13 : 9781118943007
Neuf(s) Couverture rigide Quantité : 1
Vendeur
Irish Booksellers
(Rumford, ME, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Wiley, 2014. Hardcover. État : New. book. N° de réf. du libraire 1118943007

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 19,31
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

5.

Scott Stratten
Edité par John Wiley and#38; Sons (2014)
ISBN 10 : 1118943007 ISBN 13 : 9781118943007
Neuf(s) Quantité : > 20
Vendeur
Books2Anywhere
(Fairford, GLOS, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley and#38; Sons, 2014. HRD. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire FW-9781118943007

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 13,39
Autre devise

Ajouter au panier

Frais de port : EUR 10,40
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

6.

Scott Stratten
ISBN 10 : 1118943007 ISBN 13 : 9781118943007
Neuf(s) Couverture rigide Edition originale Quantité : 1
Vendeur
Grand Eagle Retail
(Wilmington, DE, Etats-Unis)
Evaluation vendeur
[?]

Description du livre 2014. Hardcover. État : New. 1st. 163mm x 236mm x 24mm. Hardcover. UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become bl.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 240 pages. 0.440. N° de réf. du libraire 9781118943007

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 26,29
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

7.

Stratten, Scott
Edité par John Wiley & Sons Inc (2014)
ISBN 10 : 1118943007 ISBN 13 : 9781118943007
Neuf(s) Couverture rigide Quantité : 1
Vendeur
Revaluation Books
(Exeter, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley & Sons Inc, 2014. Hardcover. État : Brand New. 272 pages. 9.50x6.50x1.00 inches. In Stock. N° de réf. du libraire zr1118943007

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 27,56
Autre devise

Ajouter au panier

Frais de port : EUR 6,94
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

8.

Stratten, Scott, Kramer, Alison
Edité par Wiley (2014)
ISBN 10 : 1118943007 ISBN 13 : 9781118943007
Neuf(s) Couverture rigide Quantité : 3
Vendeur
Murray Media
(North Miami Beach, FL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Wiley, 2014. Hardcover. État : New. N° de réf. du libraire P111118943007

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 33,41
Autre devise

Ajouter au panier

Frais de port : EUR 2,77
Vers Etats-Unis
Destinations, frais et délais

9.

Stratten, Scott/ Kramer, Alison
Edité par John Wiley & Sons Inc (2014)
ISBN 10 : 1118943007 ISBN 13 : 9781118943007
Neuf(s) Couverture rigide Quantité : 1
Vendeur
Media Mall
(Fyshwick, ACT, Australie)
Evaluation vendeur
[?]

Description du livre John Wiley & Sons Inc, 2014. Hardcover. État : New. 16.51 x 24.13 cm. Suggests that the most important part of sales is creating repeat customers by becoming a company that the consumer can depend on through customer service, support, branding, experiences, and product quality. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. N° de réf. du libraire MM-21731350

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 34,08
Autre devise

Ajouter au panier

Frais de port : EUR 11,03
De Australie vers Etats-Unis
Destinations, frais et délais

10.

Scott Stratten
ISBN 10 : 1118943007 ISBN 13 : 9781118943007
Neuf(s) Couverture rigide Edition originale Quantité : 1
Vendeur
AussieBookSeller
(SILVERWATER, NSW, Australie)
Evaluation vendeur
[?]

Description du livre 2014. Hardcover. État : New. 1st. 163mm x 236mm x 24mm. Hardcover. UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 240 pages. 0.440. N° de réf. du libraire 9781118943007

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 26,17
Autre devise

Ajouter au panier

Frais de port : EUR 25,95
De Australie vers Etats-Unis
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre