Trend-Driven Innovation: Beat Accelerating Customer Expectations

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9781119076315: Trend-Driven Innovation: Beat Accelerating Customer Expectations
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Trend–Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at trendwatching.com share a powerful, counter–intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine customer expectations.

Sharing the secrets that have led thousands of the world′s most successful brands and agencies to rely on trendwatching.com for over a decade, Trend–Driven Innovation is the book that will reconfigure your view of the business world forever.

You′ll learn:

  • How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity.
  • Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this.
  • How to turn trends and insights into innovations that customers will love.

Amid the endless change that defines today′s business environment, opportunity is everywhere. Highly practical, and featuring real–world examples from around the world, Trend–Driven Innovation is the actionable, battle–tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers lust after, and campaigns people can′t stop talking about.

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Henry Mason, David Mattin, Maxwell Luthy
Edité par John Wiley Sons Inc, United States (2015)
ISBN 10 : 1119076315 ISBN 13 : 9781119076315
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Description du livre John Wiley Sons Inc, United States, 2015. Paperback. État : New. 205 x 203 mm. Language: English . Brand New Book. Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine customer expectations. Sharing the secrets that have led thousands of the world s most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You ll learn: * How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. * Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. * How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today s business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can t stop talking about. N° de réf. du libraire AAH9781119076315

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David Mattin; Delia Dumitrescu; Henry Mason; Maxwell Luthy
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Henry Mason, David Mattin, Maxwell Luthy
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Description du livre John Wiley Sons Inc, United States, 2015. Paperback. État : New. 205 x 203 mm. Language: English . Brand New Book. Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine customer expectations. Sharing the secrets that have led thousands of the world s most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You ll learn: * How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. * Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. * How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today s business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can t stop talking about. N° de réf. du libraire AAH9781119076315

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Mason, Henry; Mattin, David; Luthy, Maxwell; Dumitrescu, Delia
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Mason, Henry, Mattin, David, Luthy, Maxwell, Dumitrescu, Delia
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Description du livre Wiley, 2015. État : New. Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. Num Pages: 368 pages. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 205 x 203 x 22. Weight in Grams: 794. . 2015. 1st Edition. Paperback. . . . . . N° de réf. du libraire V9781119076315

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Description du livre Wiley. État : New. Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. Num Pages: 368 pages. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 205 x 203 x 22. Weight in Grams: 794. . 2015. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. N° de réf. du libraire V9781119076315

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Henry Mason, David Mattin, Maxwell Luthy
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