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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly - Couverture souple
Synopsis
The international bestseller--now in a new edition
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'
The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time--at a fraction of the cost of traditional advertising.
The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.
- Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
- Offers a wealth of compelling case studies and real-world examples
- Includes information on new platforms including Facebook Live and Snapchat
- Shows both small and large organizations how to best use Web-based communication
Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR008838933
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The New Rules of Marketing and PR
Edité par
Wiley, 2017
ISBN 10 : 1119362415
ISBN 13 : 9781119362418
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Etat : Muy bueno. : Descubre las estrategias innovadoras en 'Las Nuevas Reglas del Marketing y las Relaciones Públicas', una guía esencial para navegar el panorama digital actual. Aprende a utilizar las redes sociales, el video online, las aplicaciones móviles y los blogs para conectar directamente con tus compradores. Esta edición te proporciona un plan de acción paso a paso para destacar tu idea o negocio, optimizando tu comunicación y asegurando que tu mensaje sea escuchado en el mundo digital. EAN: 9781119362418 Tipo: Libros Categoría: Negocios y Economía Título: The New Rules of Marketing and PR Autor: David Meerman Scott Editorial: Wiley Idioma: en Páginas: 448 Formato: tapa blanda. N° de réf. du vendeur Happ-2024-06-11-28fcdc2c
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly
Edité par
Wiley, 2017
ISBN 10 : 1119362415
ISBN 13 : 9781119362418
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Wiley, 2017
ISBN 10 : 1119362415
ISBN 13 : 9781119362418
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The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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Wiley & Sons, Incorporated, John, 2017
ISBN 10 : 1119362415
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly
Edité par
Wiley, 2017
ISBN 10 : 1119362415
ISBN 13 : 9781119362418
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly
Edité par
Wiley, 2017
ISBN 10 : 1119362415
ISBN 13 : 9781119362418
Ancien ou d'occasion
Couverture souple
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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ISBN 10 : 1119362415
ISBN 13 : 9781119362418
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
Edité par
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ISBN 10 : 1119362415
ISBN 13 : 9781119362418
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