Technology Entrepreneurship: Bringing Innovation to the Marketplace

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9781137020109: Technology Entrepreneurship: Bringing Innovation to the Marketplace

Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercialising and marketing technological innovation and new business development.

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About the Author :

Dr. Natasha Evers is Lecturer of Marketing at the J.E. Cairnes School of Business and Economics at the National University of Ireland, Galway (NUIG). Her research and teaching interests include international entrepreneurship, international marketing strategies of SMEs and the commercialization of innovation in new firms. She has published in international journals such as Journal of International Marketing, International Marketing Review, Entrepreneurship and Regional Development, Journal of International Entrepreneurship, the International Journal of Entrepreneurship and Innovation Management, the Journal of Innovative Marketing and the Journal of Small Business & Enterprise Development.
Dr. James Cunningham is the Director of the Whitaker Institute at NUI Galway and is a senior lecturer in strategic management at the J.E. Cairnes School of Business and Economics, NUI Galway. His research and teaching intersects the fields of strategic management, innovation and entrepreneurship. His core research interests focus on principal investigators, university research commercialisation, technology transfer offices strategy process, entrepreneurial universities, technology entrepreneurs new venture formation and academic entrepreneurship. His published in journals such as Long Range Planning, Journal of Technology Transfer, Business Strategy Review and he is an Editorial Board member of the Journal of Technology Transfer. Awards for this research include five best paper awards as well as national and international awards for case writing.
Dr. Thomas Hoholm is Associate Professor at the BI Norwegian Business School in Oslo, Norway. He is teaching entrepreneurship and innovation management, particularly focusing on entrepreneurial management, entrepreneurial growth, and the management of innovation in firms and industrial networks. He has been a visiting researcher at Lancaster University Management School and at UC Berkeley dept of Sociology. He has published in journals such as Human Relations, Management Learning, European Journal of Innovation Management, and Industrial Marketing Management. His book "The Contrary Forces of Innovation: An Ethnography of Innovation in the Food Industry" was published by Palgrave Macmillan in 2011.

Review :

The authors comprehensively outline effective approaches to marketing and selling innovations – important topics that have limited coverage in most of the existing texts on entrepreneurship. They have also done an excellent job in highlighting the two key elements of successful technology entrepreneurship, by emphasising both the processes needed to validate the market for the developed innovation/technology, and how to actually design the 'winning business model'.' - Olli Kuivalainen, Professor, International Marketing, Lappeenranta University of Technology, Finland

'This book is immensely comprehensive and superbly pulls together and applies a panoply of management frameworks to the 'process' of creating technology ventures in a way I've not seen before.'

-Jeff Skinner, Executive Director of the Deloitte Institution of innovation and Entrepreneurship, London Business School, UK

'For the reader who wants to know how to do 'technology entrepreneurship' this book presents, in an accessible format, what we know about technology entrepreneurship. Contemporary examples illustrate the realities of technology entrepreneurship. The book provides practical advice on how those with technological knowledge might exploit this via entrepreneurship.'

-Colm O'Gorman, Professor of Entrepreneurship, Dublin College University Business School, Ireland

'Reading Technology Entrepreneurship is a must for the students and scholars of entrepreneurship and the creators, guardians, policy makers and supporters of technology...This volume's rich combination of pedagogical, structural and informative components provides the concepts, tools and methods that concerned agents need to have, even if they are not currently and directly involved with technological entrepreneurship.'

-Hamid Etemad, McGill University, Canada

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Description du livre Palgrave Macmillan. Paperback. État : New. Paperback. 424 pages. Dimensions: 9.1in. x 6.1in. x 0.9in.Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercialising and marketing technological innovation and new business development. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. N° de réf. du libraire 9781137020109

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Description du livre Palgrave Macmillan, 2014. État : New. Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercialising and marketing technological innovation and new business development. Num Pages: 424 pages, 20 black & white line drawings, 20 black & white halftones, 20 black & white tables. BIC Classification: KJD; KJH. Category: (G) General (US: Trade). Dimension: 232 x 157 x 23. Weight in Grams: 646. . 2014. Paperback. . . . . . N° de réf. du libraire V9781137020109

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