International Business Negotiation: Principles and Practice - Couverture souple

Maude, Barry

Couverture souple

ISBN 10 : 1137270519 ISBN 13 : 9781137270511

Editeur : Palgrave, 2014

Synopsis

Review: 'The author has skilfully put together all the main aspects of negotiation: both the principles and the practice in one book. Here we have a comprehensive treatment and coverage of negotiation all in one place, grounded in the relevant research on negotiation.' - Joo Seng Tan, Nanyang Technological University, Singapore 'Most negotiation books are either too scholarly or too prescriptive - this textbook bridges that gap. It provides a solid grounding in academic research at an appropriate level while also providing practical advice. I would use this textbook with both postgraduate and executive audiences.' -Connson Locke, London School of Economics 'This book provides a perfect balance between core principles of international negotiation and their application in practice. The book is authoritative but accessible. It is comprehensive and covers with sufficient level of detail the most common elements of international negotiation (and some not so common!). It also contains the right combination of 'hard' (commercial) and 'soft' (people-related) issues. A must read for anyone involved in overseas trade, international relations and global customer management. A core text for negotiation modules in business and management studies.' - Javier Marcos-Cuevas, Cranfield University, UK 'A very well written work on this important topic with lots of relevant examples, case studies, student exercises and summaries of key points. A text book to help the student learn key principles of and strategies for international business negotiation and one to help the instructor present content and engage with students.' - Arthur E. Shears, Chief Technical Advisor, Technical and Vocational Education and Training (TVET) project, Bangladesh

À propos de cette édition

• Éditeur: Palgrave
• Date d'édition: 2014
• ISBN 10: 1137270519
• ISBN 13: 9781137270511
• Reliure: Broché
• Nombre de pages: 316