BUYographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers - Couverture rigide

Carmichael, M.

 
9781137278630: BUYographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Couverture rigide
ISBN 10 : 1137278633 ISBN 13 : 9781137278630
Editeur : Palgrave Macmillan, 2013

Synopsis

Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.

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À propos de l?auteur

Matt Carmichael is a seasoned journalist who specializes in demographics, consumer trends, and urban issues. He is a vice-President of Journal Communications Inc., and the editor of Livability.com which focuses on what makes small and mid-sized cities great places to live and work. Previously he was with Crain Communications where he served in a number of roles including the Senior director of research and data at Crain’s Chicago Business and Director of data strategy at Advertising Age. At Ad Age, he founded and edited the AdAgeStat blog focusing on research and analysis of demographic and consumer trends.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2013
Langue
anglais
ISBN 10 
1137278633
ISBN 13 
9781137278630
Reliure
Relié
Nombre de pages
217
Coordonnées du fabricant
non disponible
Personne responsable
Koch-Chemie GmbH
https://www.koch-chemie.com

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