The Global Code: How a New Culture of Universal Values Is Transforming Business and Marketing

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9781137279712: The Global Code: How a New Culture of Universal Values Is Transforming Business and Marketing

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Rapaille, Clotaire
Edité par St. Martin's Press 2015-09-29 (2015)
ISBN 10 : 1137279710 ISBN 13 : 9781137279712
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Description du livre St. Martin's Press 2015-09-29, 2015. Hardcover. État : New. Hardcover. Publisher overstock, may contain remainder mark on edge. N° de réf. du libraire 9781137279712B

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Clotaire Rapaille
ISBN 10 : 1137279710 ISBN 13 : 9781137279712
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Description du livre État : New. Depending on your location, this item may ship from the US or UK. N° de réf. du libraire 97811372797120000000

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Rapaille Clotaire
Edité par MacMillan Publishers
ISBN 10 : 1137279710 ISBN 13 : 9781137279712
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Description du livre MacMillan Publishers. État : New. Brand New. N° de réf. du libraire 1137279710

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Rapaille, Clotaire
Edité par St Martins Pr (2015)
ISBN 10 : 1137279710 ISBN 13 : 9781137279712
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Description du livre St Martins Pr, 2015. HRD. État : New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. N° de réf. du libraire VV-9781137279712

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Rapaille, Clotaire
Edité par St Martins Pr (2015)
ISBN 10 : 1137279710 ISBN 13 : 9781137279712
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Description du livre St Martins Pr, 2015. HRD. État : New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. N° de réf. du libraire IB-9781137279712

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Clotaire Rapaille
Edité par Palgrave MacMillan, United Kingdom (2015)
ISBN 10 : 1137279710 ISBN 13 : 9781137279712
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Description du livre Palgrave MacMillan, United Kingdom, 2015. Hardback. État : New. 244 x 163 mm. Language: English . Brand New Book. For decades, Clotaire Rapaille s work focused on how people s relationships with the most important concepts in their lives love, health, and money, for instance are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a global unconscious, or core values and feelings that are consistent worldwide the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master s degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed. Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all. N° de réf. du libraire AAS9781137279712

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7.

Clotaire Rapaille
Edité par Palgrave MacMillan, United Kingdom (2015)
ISBN 10 : 1137279710 ISBN 13 : 9781137279712
Neuf(s) Couverture rigide Quantité : 1
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The Book Depository
(London, Royaume-Uni)
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Description du livre Palgrave MacMillan, United Kingdom, 2015. Hardback. État : New. 244 x 163 mm. Language: English . Brand New Book. For decades, Clotaire Rapaille s work focused on how people s relationships with the most important concepts in their lives love, health, and money, for instance are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a global unconscious, or core values and feelings that are consistent worldwide the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master s degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed. Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all. N° de réf. du libraire AAS9781137279712

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Rapaille, Clotaire
Edité par St. Martin's Press (2015)
ISBN 10 : 1137279710 ISBN 13 : 9781137279712
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Murray Media
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Description du livre St. Martin's Press, 2015. Hardcover. État : New. N° de réf. du libraire 1137279710

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Rapaille, Clotaire
Edité par St. Martin's Press
ISBN 10 : 1137279710 ISBN 13 : 9781137279712
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Description du livre St. Martin's Press. Hardcover. État : New. 1137279710. N° de réf. du libraire Z1137279710ZN

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Clotaire Rapaille
Edité par Palgrave Macmillan Trade
ISBN 10 : 1137279710 ISBN 13 : 9781137279712
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BuySomeBooks
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Description du livre Palgrave Macmillan Trade. Hardcover. État : New. Hardcover. 288 pages. For decades, Clotaire Rapailles work focused on how peoples relationships with the most important concepts in their liveslove, health, and money, for instanceare guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a global unconscious, or core values and feelings that are consistent worldwidethe result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs How can universitiesmaintain their prestigewhen acheap masters degree ordoctorate is only a click away We must speak the language of the Global Tribe in order to succeed. Building on seven years of research, Rapaille analyzeshow thisnew mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. N° de réf. du libraire 9781137279712

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