L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBNLes informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to forge a career in this sector.
This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like the first edition, this book takes a socio-cultural as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. It addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes:
This is the original film marketing text which no interested film or marketing student should be without.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Frais de port :
EUR 5,27
De Royaume-Uni vers Etats-Unis
Description du livre paperback. Etat : New. Language: ENG. N° de réf. du vendeur 9781138013360
Description du livre Etat : New. N° de réf. du vendeur 27160207-n
Description du livre Etat : New. pp. 304 2nd Edition. N° de réf. du vendeur 2698186992
Description du livre PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GB-9781138013360
Description du livre Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N° de réf. du vendeur C9781138013360
Description du livre Paperback. Etat : New. N° de réf. du vendeur 6666-TNF-9781138013360
Description du livre Etat : New. pp. 304. N° de réf. du vendeur 95258927
Description du livre Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. N° de réf. du vendeur B9781138013360
Description du livre Paperback. Etat : new. New. Fast Shipping and good customer service. N° de réf. du vendeur Holz_New_1138013366
Description du livre Etat : new. N° de réf. du vendeur FrontCover1138013366