Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business

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9781250069870: Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business

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1.

Porter Erisman
ISBN 10 : 1250069874 ISBN 13 : 9781250069870
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Description du livre État : New. Depending on your location, this item may ship from the US or UK. N° de réf. du libraire 97812500698700000000

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Erisman Porter
Edité par MacMillan Publishers
ISBN 10 : 1250069874 ISBN 13 : 9781250069870
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Description du livre MacMillan Publishers. État : New. Brand New. N° de réf. du libraire 1250069874

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Erisman, Porter
Edité par Macmillan USA (2015)
ISBN 10 : 1250069874 ISBN 13 : 9781250069870
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Description du livre Macmillan USA, 2015. HRD. État : New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. N° de réf. du libraire IB-9781250069870

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Porter Erisman
Edité par St. Martin s Press, United States (2015)
ISBN 10 : 1250069874 ISBN 13 : 9781250069870
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Description du livre St. Martin s Press, United States, 2015. Hardback. État : New. 244 x 168 mm. Language: English . Brand New Book. **One of six of The Wall Street Journal s Best Business Books of 2015 **In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history bigger than Google, Facebook and Twitter combined. Alibaba, now the world s largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon s, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?In Alibaba s World, author Porter Erisman, one of Alibaba s first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world s most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that s poised to sweep the ecommerce world today. And he analyzes Alibaba s role as a harbinger of the new global business landscape with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba and its inevitable descendants is both essential and instructive. N° de réf. du libraire AAS9781250069870

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Erisman, Porter
Edité par St. Martin's Press
ISBN 10 : 1250069874 ISBN 13 : 9781250069870
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Description du livre St. Martin's Press. Hardcover. État : New. 1250069874 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. N° de réf. du libraire 17475043

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Porter Erisman
Edité par St. Martin s Press, United States (2015)
ISBN 10 : 1250069874 ISBN 13 : 9781250069870
Neuf(s) Couverture rigide Quantité : 10
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The Book Depository US
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Description du livre St. Martin s Press, United States, 2015. Hardback. État : New. 244 x 168 mm. Language: English . Brand New Book. **One of six of The Wall Street Journal s Best Business Books of 2015 **In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history bigger than Google, Facebook and Twitter combined. Alibaba, now the world s largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon s, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?In Alibaba s World, author Porter Erisman, one of Alibaba s first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world s most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that s poised to sweep the ecommerce world today. And he analyzes Alibaba s role as a harbinger of the new global business landscape with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba and its inevitable descendants is both essential and instructive. N° de réf. du libraire AAS9781250069870

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Erisman, Porter
Edité par St. Martin's Press (2015)
ISBN 10 : 1250069874 ISBN 13 : 9781250069870
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Description du livre St. Martin's Press, 2015. Hardcover. État : New. N° de réf. du libraire 1250069874

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Porter Erisman
Edité par St. Martin's Press
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Description du livre St. Martin's Press. Hardback. État : new. BRAND NEW, Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business, Porter Erisman. N° de réf. du libraire B9781250069870

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Porter Erisman
ISBN 10 : 1250069874 ISBN 13 : 9781250069870
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Description du livre Hardcover. État : New. 168mm x 25mm x 244mm. Hardcover. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.408. N° de réf. du libraire 9781250069870

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Porter Erisman
Edité par Palgrave Macmillan Trade
ISBN 10 : 1250069874 ISBN 13 : 9781250069870
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Description du livre Palgrave Macmillan Trade. Hardcover. État : New. Hardcover. 256 pages. Dimensions: 9.3in. x 6.4in. x 1.0in.In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the worlds largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazons, and handling the bulk of e-commerce transactions in China. How did it happen And what was it like to be along for such a revolutionary rideIn Alibabas World, author Porter Erisman, one of Alibabas first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the worlds most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth thats poised to sweep the ecommerce world today. And he analyzes Alibabas role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. N° de réf. du libraire 9781250069870

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