The One Page Business Strategy: Streamline Your Business Plan in Four Simple Steps - Couverture souple

Van Eck, Marc; Van Zanten, Ellen

Couverture souple

ISBN 10 : 1292009624 ISBN 13 : 9781292009629

Editeur : FT Publishing International, 2014

A propos du livre

Présentation de l'éditeur :

Imagine if you could fit your business strategy on a single sheet of paper?

Imagine having your plans, action points and progress report all in one place?

Imagine how easy it would be to share your plans with other people?

 

Now you can, with this innovative 4-step strategic planning tool, known as OGSM. It will help you streamline your thinking as well as your writing and develop a one-page plan that gets you results fast.

 

With an accompanying app!

 

 

"A must-read for anyone who wants to make a strategic plan that definitely delivers results."

Conny Braams, Senior VP Operations, Unilever Food Solutions

 

 

Biographie de l'auteur :

Marc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally  using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands. 

À propos de cette édition

• Éditeur: FT Publishing International
• Date d'édition: 2014
• ISBN 10: 1292009624
• ISBN 13: 9781292009629
• Reliure: Broché
• Nombre de pages: 168