Strategic Management in the Hospitality Industry - Couverture souple

Olsen, Michael; West; Tse

9781292027418: Strategic Management in the Hospitality Industry

Couverture souple

ISBN 10 : 129202741X ISBN 13 : 9781292027418

Editeur : Pearson, 2013

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Strategic Management In The Hospitality Industry, 3/Ed BY Michael D. Olsen, Pearson, Paperback, 2013

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Pr�sentation de l'�diteur

For courses in Strategic Management or Policy in Hospitality Programs.

Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

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