Marketing Channel Strategy - Couverture souple

Palmatier, Robert; Stern, Louis; El-Ansary, Adel; Anderson, Erin

Couverture souple

ISBN 10 : 1292060468 ISBN 13 : 9781292060460

Editeur : Pearson Education Limited, 2016

A propos du livre

Présentation de l'éditeur :

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

 

Marketing Channels  shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

•   Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines .
• Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
• Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

 

Biographie de l'auteur :

Robert W. Palmatier is Professor of Marketing and John C. Narver Endowed Professor in Business Administration at the Foster School of Business, University of Washington, USA.

Louis Stern is John D. Gray Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University, USA.

Adel I. El-Ansary is the Donna L. Harper Professor of Marketing at the University of North Florida, USA.

Erin Anderson was the John H. Loudon Chaired Professor of International Management and Professor of Marketing at INSEAD, France. Sadly, she passed away in 2007.

À propos de cette édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2016
• ISBN 10: 1292060468
• ISBN 13: 9781292060460
• Reliure: Broché
• Nombre de pages: 496