International Business - Couverture souple

Collinson, Simon

3,76

38 �valuations de Goodreads

Couverture souple

ISBN 10 : 1292064390 ISBN 13 : 9781292064390

Editeur : Pearson, 2016

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Quatri�me de couverture :

This Seventh Edition of International Business is dedicated to Professor Alan Rugman. He was the originator of this textbook and one of the leading scholars in the field. As we remember Alan’s contribution is acknowledged, Professor Rajneesh Narula is also welcomed as the new co-author of the book. He has written three completely new opening Chapters reflecting a number of new themes for this Edition, including:

� technology and innovation, as key drivers of international competitiveness;

� institutions as mediators and moderators of MNE (multinational enterprise) activities, and;

� small and medium-sized enterprises (SMEs) as important global players.

The Seventh Edition also contains a new chapter, “MNEs as Responsible Stakeholders” and more discussion, analysis and examples of how global firms affect and shape the world around us, positively and negatively. The text's analysis takes the reader beyond simple descriptions of best practice and performance to critically appraise the interaction and interdependence between global firms and their environments, institutions, policymakers and local communities.

The book retains its tried and tested structure, with 5 case studies in each Chapter, except Chapter 1, which provides an introduction to international business and an overview of the major themes running through the book. There are 100 case studies in total and two-thirds of them have been thoroughly updated. We have also created 21 brand new cases, including: ‘Worrying Times for Singapore’s SMEs’, ‘Greece: Third (Bailout) Time Lucky’, ‘the 2015 China financial crisis’, ‘Adidas: Promoting a Global Sports Brand’, the ‘Glass Ceiling’, ‘Nestle in Nigeria’, ‘Financial Transparency at Siemens’ and the ‘VW Diesel Dispute’.

Simon Collinson is Professor of International Business and Innovation, and Dean at Birmingham Business School, University of Birmingham, UK. Rajneesh Narula is John H. Dunning Chair of International Business Regulation at Henley Business School, University of Reading, UK.

Revue de presse :

"This excellent text provides a focused, comprehensive and relevant coverage of contemporary international business. Theory and practice are combined, making a highly readable text, and its wealth of case material make it a text that students should find both stimulating and challenging."

Jean Barclay, SheffieldHallamUniversity

"Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available."

Marcel Kohler, Universityof KwaZulu-Natal

"The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The many examples are a good help in understanding the theories presented. The fourth edition particularly addresses a number of topics that are often overlooked, or underestimated, in other international business publications."

Dr Matthijs Wolters, Vrije Universiteit Amsterdam

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