Strategic Management: A Competitive Advantage Approach, Concepts and Cases + MyLab Management with Pearson eText, Global Edition - Couverture souple

David, Fred; David, Forest

Couverture souple

ISBN 10 : 1292148608 ISBN 13 : 9781292148601

Editeur : Pearson Education Limited, 2016

A propos du livre

Présentation de l'éditeur :

For courses in strategy.

This package includes MyManagementLab®.

 

A Practical, Skills-oriented Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.

 

This package includes MyManagementLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

 

MyManagementLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

À propos de cette édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2016
• ISBN 10: 1292148608
• ISBN 13: 9781292148601
• Reliure: Broché