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GLOBAL MARKETING, 9TH EDN BY Warren J. Keegan, Mark C. Green, 9781292150765
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Présentation de l'éditeur :
For courses in global marketing.
Familiarizes Students with Global Marketing and the Global Business Environment
Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.
Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.
Personalize Learning with Pearson Pearson MyLab Marketing
Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Pearson Pearson MyLab Marketing not included. Students, if Pearson Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPearson Education Limited
- Date d'édition2016
- ISBN 10 1292150769
- ISBN 13 9781292150765
- ReliureBroché
- Nombre de pages624
- Evaluation vendeur
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état : Assez bonThe book has been read, but is... En savoir plus sur cette édition
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Global Marketing, Global Edition
Edité par
GARDNERS VI BOOKS AMS006
(2016)
ISBN 10 : 1292150769
ISBN 13 : 9781292150765
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Paperback
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Description du livre Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR008385524
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EUR 8,71
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Global Marketing (9th/Global Ed)
Edité par
Pearson
(2017)
ISBN 10 : 1292150769
ISBN 13 : 9781292150765
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Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9781292150765. N° de réf. du vendeur 9294601
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Autre devise
Image d'archives
Global Marketing (9th/Global Ed)
Edité par
Pearson
(2017)
ISBN 10 : 1292150769
ISBN 13 : 9781292150765
Ancien ou d'occasion
Couverture souple
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Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9781292150765. N° de réf. du vendeur 9294602
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Autre devise
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Global Marketing
Edité par
GARDNERS VI BOOKS AMS006
(2016)
ISBN 10 : 1292150769
ISBN 13 : 9781292150765
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Description du livre Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. N° de réf. du vendeur M01292150769-V
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Autre devise
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Global Marketing, Global Edition
Edité par
Pearson
(2016)
ISBN 10 : 1292150769
ISBN 13 : 9781292150765
Ancien ou d'occasion
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Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9781292150765. N° de réf. du vendeur 9482637
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EUR 14,36
Autre devise
Image d'archives
Global Marketing, Global Edition
Edité par
Pearson
(2016)
ISBN 10 : 1292150769
ISBN 13 : 9781292150765
Ancien ou d'occasion
Couverture souple
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Evaluation vendeur
Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9781292150765. N° de réf. du vendeur 9482638
Acheter D'occasion
EUR 14,36
Autre devise
Image d'archives
Global Marketing, Global Edition
Edité par
Pearson
(2016)
ISBN 10 : 1292150769
ISBN 13 : 9781292150765
Ancien ou d'occasion
Couverture souple
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Description du livre Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9781292150765. N° de réf. du vendeur 9482639
Acheter D'occasion
EUR 14,36
Autre devise
Image d'archives
Global Marketing (9th/Global Edn)
Edité par
Pearson
(2017)
ISBN 10 : 1292150769
ISBN 13 : 9781292150765
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
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Description du livre Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9781292150765. N° de réf. du vendeur 7071969
Acheter D'occasion
EUR 14,36
Autre devise
Image d'archives
Global Marketing (9th/Global Edn)
Edité par
Pearson
(2017)
ISBN 10 : 1292150769
ISBN 13 : 9781292150765
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
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Evaluation vendeur
Description du livre Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9781292150765. N° de réf. du vendeur 7071968
Acheter D'occasion
EUR 14,36
Autre devise
Image d'archives
Global Marketing, Global Edition
Edité par
GARDNERS VI BOOKS AMS006
(2016)
ISBN 10 : 1292150769
ISBN 13 : 9781292150765
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
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Evaluation vendeur
Description du livre Etat : Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 2.69. N° de réf. du vendeur bk1292150769xvz189zvxgdd
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EUR 30,45
Autre devise