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This package includes MyMarketingLab™
Beyond Consumer Behavior: How Buying Habits Shape Identity
Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.
This package includes MyMarketingLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
MyMarketingLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
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Description du livre Paperback. Etat : New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. N° de réf. du vendeur 9781292153209-GDR
Description du livre Paperback. Etat : Brand New. 12 edition. 500 pages. Spanish language. 10.79x8.50x0.94 inches. In Stock. N° de réf. du vendeur __1292153202
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Description du livre UNK. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GB-9781292153209
Description du livre Paperback. Etat : Brand New. 12 edition. 500 pages. Spanish language. 10.79x8.50x0.94 inches. In Stock. N° de réf. du vendeur zk1292153202
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Description du livre Etat : New. KlappentextrnrnFor courses in Consumer Behavior.This package includes MyMarketingLab™ Beyond Consumer Behavior: How Buying Habits Shape IdentitySolomon s Consumer Behavior: Buying, Having, and Bein. N° de réf. du vendeur 595555869
Description du livre Buch. Etat : Neu. Neuware - For courses in Consumer Behavior. N° de réf. du vendeur 9781292153209