Marketing Research, Global Edition - Couverture souple

Burns, Alvin

Couverture souple

ISBN 10 : 1292153261 ISBN 13 : 9781292153261

Editeur : Pearson, 2016

Synopsis

MARKETING RESEARCH, GLOBAL EDITION, 8 ED BY Alvin Burns, Ronald Bush, 9781292153261

A propos du livre

Présentation de l'éditeur :

For courses in global marketing.

 

Marketing Research: The Fundamentals

The Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.

 

This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 2016
• ISBN 10: 1292153261
• ISBN 13: 9781292153261
• Reliure: Broché
• Nombre de pages: 496