Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business - Couverture souple

Stroud, D.; Walker, K.

Couverture souple

ISBN 10 : 1349350958 ISBN 13 : 9781349350957

Editeur : Palgrave Macmillan, 2013

A propos du livre

Biographie de l'auteur :

DICK STROUD is author of The 50-Plus Market a pioneering book about marketing to older consumers. He is the founder and MD of the marketing consultancy 20plus30 that works exclusively in understanding and targeting older consumers.

Dick early career was in IT, working for IBM and PA Management Consultants. His first book, Internet Strategies, was published by Palgrave Macmillan and became the leading textbook in digital business theory. In addition to consulting, Dick was a visiting lecturer at the London Business School
 

KIM WALKER is the founder and CEO of Silver a business consultancy that helps companies leverage the opportunities presented by the ageing demographic.
An Australian by birth, Kim spent most of his early career in the advertising industry holding top management positions with global agencies in Hong Kong, New York, Tokyo and across the Asia Pacific region from Singapore, where he is based.

Silver is Kim's third pioneering venture. The first was a strategic planning consultancy in Japan, which he later sold to Aegis PLC. He is Founder & Chairman of Aprais, the global leader of B2B company performance evaluations.

Présentation de l'éditeur :

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

À propos de cette édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2013
• ISBN 10: 1349350958
• ISBN 13: 9781349350957
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 264