Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues. 224 pp. Englisch. N� de r�f. du vendeur 9781349401253

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European Airport Retailing: Growth Strategies for the New Millennium

P. Freathy|F. O\'Connell

Edit� par Palgrave Macmillan UK (1998)

ISBN 10 : 1349401250 ISBN 13 : 9781349401253

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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. DR PAUL FREATHY is at the Institute for Retail Studies at the University of Stirling. He is Director of the MBA in Retailing and Wholesaling by distance learning.FRANK O CONNELL is Group Commercial Manager for Aer Rianta the Irish Airports Authority. N� de r�f. du vendeur 447520460

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European Airport Retailing : Growth Strategies for the New Millennium

Freathy, P.; O'Connell, F.

Edit� par Palgrave Macmillan (1998)

ISBN 10 : 1349401250 ISBN 13 : 9781349401253

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Description du livre Etat : New. N� de r�f. du vendeur 27028582-n

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European Airport Retailing: Growth Strategies for the New Millennium

F. O'Connell

Edit� par Palgrave Macmillan UK (1998)

ISBN 10 : 1349401250 ISBN 13 : 9781349401253

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AHA-BUCH GmbH
(Einbeck, Allemagne)

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Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues. N� de r�f. du vendeur 9781349401253

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