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Description du livre Soft Cover. Etat : new. This item is printed on demand. N° de réf. du vendeur 9781349431342
Description du livre Etat : New. N° de réf. du vendeur ABLIING23Mar2411530080234
Description du livre Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. N° de réf. du vendeur ria9781349431342_lsuk
Description du livre PF. Etat : New. N° de réf. du vendeur 6666-IUK-9781349431342
Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture. 202 pp. Englisch. N° de réf. du vendeur 9781349431342
Description du livre Etat : New. N° de réf. du vendeur 458465051
Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture. N° de réf. du vendeur 9781349431342
Description du livre Paperback. Etat : Brand New. 202 pages. 8.50x5.51x0.51 inches. In Stock. N° de réf. du vendeur x-1349431346
Description du livre Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N° de réf. du vendeur C9781349431342