Articles liés à The Martech Handbook: Build a Technology Stack to Attract...
Synopsis
Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.
It can hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together. This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Darrell Alfonso is an award-winning Martech leader, influencer and speaker with 15 years' experience managing marketing technology at startups and the world's leading enterprises. Based in Irvine, California, he leads marketing operations at Amazon Web Services and has consulted for Fortune 500 companies such as GE, Abbot Labs and AT&T. A frequent keynote speaker and contributor to industry publications, he was named a Top Martech Marketer to Follow in 2020 by Martech Alliance and is a two-time Adobe Marketo Champion. He is also a marketing instructor and was previously VP of Communications at the American Marketing Association.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 30,25
EUR 2,26 expédition vers Etats-Unis
Destinations, frais et délais
Résultats de recherche pour The Martech Handbook: Build a Technology Stack to Attract...
Image d'archives
The Martech Handbook: Build a Technology Stack to Attract and Retain Customers
Edité par
Kogan Page, 2022
ISBN 10 : 1398606448
ISBN 13 : 9781398606449
Ancien ou d'occasion
paperback
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_397121137
Quantité disponible : 1 disponible(s)
Image d'archives
The Martech Handbook Build a T
Edité par
Kogan Page, 2022
ISBN 10 : 1398606448
ISBN 13 : 9781398606449
Ancien ou d'occasion
Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00084167053
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
The Martech Handbook: Build a Technology Stack to Attract and Retain Customers
Edité par
Kogan Page, 2022
ISBN 10 : 1398606448
ISBN 13 : 9781398606449
Ancien ou d'occasion
Couverture souple
Vendeur : Goodwill of Greater Milwaukee and Chicago, Racine, WI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : acceptable. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy. N° de réf. du vendeur SEWV.1398606448.A
Quantité disponible : 1 disponible(s)
Image d'archives
The Martech Handbook: Build a Technology Stack to Attract and Retain Customers
Edité par
Kogan Page, 2022
ISBN 10 : 1398606448
ISBN 13 : 9781398606449
Ancien ou d'occasion
Couverture souple
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9781398606449
Quantité disponible : 2 disponible(s)
Image d'archives
The Martech Handbook: Build a Technology Stack to Attract and Retain Customers
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9781398606449
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Martech Handbook : Build a Technology Stack to Attract and Retain Customers
Edité par
Kogan Page, 2022
ISBN 10 : 1398606448
ISBN 13 : 9781398606449
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 44217902
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Martech Handbook : Build a Technology Stack to Attract and Retain Customers
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 44217902-n
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
The Martech Handbook
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together.This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology. N° de réf. du vendeur LU-9781398606449
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
The Martech Handbook: Build a Technology Stack to Attract and Retain Customers (Paperback or Softback)
Edité par
Kogan Page 8/30/2022, 2022
ISBN 10 : 1398606448
ISBN 13 : 9781398606449
Neuf
Paperback or Softback
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback or Softback. Etat : New. The Martech Handbook: Build a Technology Stack to Attract and Retain Customers 0.75. Book. N° de réf. du vendeur BBS-9781398606449
Quantité disponible : 5 disponible(s)
Image d'archives
The Martech Handbook: Build a Technology Stack to Attract and Retain Customers
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur ABLIING23Mar2411530136992
Quantité disponible : Plus de 20 disponibles