The Long Tail: Why the Future of Business Is Selling Less of More - Couverture souple

Anderson, Chris

Couverture souple

ISBN 10 : 1401309666 ISBN 13 : 9781401309664

Editeur : Hyperion - Acquired Assets, 2008

Synopsis

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics." --Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks

A propos du livre

Quatrième de couverture :

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?

In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force.

Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
'Anderson's insights with the long tail influence Google's strategic thinking in a profound way.' Eric Schmidt, CEO Google


'A terrifically impressive analysis. It captured the forces underlying this business perfectly.' Jeff Bezos, CEO Amazon

Revue de presse :

"Anderson's insights with The Long Tail influence Google's strategic thinking in a profound way. Read this brilliant and timely book if you want to get a look at the future of business." (Eric Schmidt, CEO Google)

"The Long Tail is a book for the Head - provocative and insightful. It belongs on your shelf between The Tipping Point and Freakonomics, offering great insight into the next generation of internet revolution and opportunity." (Reed Hastings, CEO Netflix)

"Finally, a business book that extends beyond commerce" (Books Quarterly)

"Chris Anderson persuasively argues that the proliferation of niche markets is not a cultural cohesion but a blessing - enabling people to be themselves rather than being brainwashed by the hype of mainstream fads. Within minutes of listening to Christopher Nissley's lively narration, I was converted to Anderson's way of looking at things, although I couldn't imagine how he was going to pad it out over another six CDs. Easily, it turns out, as he summarises how the web came to be, describes how Google diversified and Alibris developed, shows the creative possibilities of MySpace, offers eye-popping statistics about global involvement in Rhapsody and YouTube. The icing on the cake is is an interview with Anderson himself on the final CD. I suggest listening to it first: it illuminates his background (failed rock musician, physics graduate, journalist on the Economist, editor of Wired) and raises issues that will make you listen with even more attention. The final CD also has graphs that visually summarise the book" (The Times)

"It's a shame Wired editor Chris Anderson didn't have time to narrate his own hip business book. The introduction, read by him, and the bonus interview with him at the end of these seven CDs are the stand-out moments" (FT Magazine)

À propos de cette édition

• Éditeur: Hyperion - Acquired Assets
• Date d'édition: 2008
• ISBN 10: 1401309666
• ISBN 13: 9781401309664
• Reliure: Broché
• Nombre de pages: 288