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Synopsis
Unusual book
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Présentation de l'éditeur
Using the same engrossing anecdotal format that proved so popular in Profiles in Audacity, bestselling author Alan Axelrod turns to the dark side of audacious decision-making and explores history's most tragic errors. While Axelrod looks at the hopelessly dumb and the overtly evil, the main focus is on smart people who had the best of intentions - but whose plans went disastrously wrong. The 35 compelling, often poignant stories include: the sailing of the Titanic; Edward Bernays's 1929 campaign to recruit women smokers; Neville Chamberlain's appeasement of the Nazis; Ken Lay's deception with Enron; and even the choice to create a 'New Coke'. These are cautionary tales - albeit with exquisite twists ranging from acerbic to horrific. New in paperback.
Biographie de l'auteur
Alan Axelrod is the author of more than 60 books on subjects covering history, business and management, including the bestselling Profiles in Audacity, the CEO series and the Real History series. He has appeared on MSNBC, the Discovery Channel, CNN, Fox and numerous radio news and talk programs, including NPR. Axelrod and his work have been featured in BusinessWeek, Fortune, Men's Health, Cosmopolitan and many newspapers, including USA Today.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurSterling
- Date d'édition2012
- ISBN 10 1402797788
- ISBN 13 9781402797781
- ReliureBroché
- Nombre de pages368
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Profiles in Folly: History's Worst Decisions and Why They Went Wrong
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Profiles in Folly : History's Worst Decisions and Why They Went Wrong
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Profiles in Folly : History's Worst Decisions and Why They Went Wrong
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ISBN 10 : 1402797788
ISBN 13 : 9781402797781
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Profiles in Folly : History's Worst Decisions and Why They Went Wrong
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ISBN 10 : 1402797788
ISBN 13 : 9781402797781
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Couverture souple
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Profiles in Folly: History's Worst Decisions and Why They Went Wrong
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ISBN 13 : 9781402797781
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Profiles in Folly: History's Worst Decisions and Why They Went Wrong
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ISBN 13 : 9781402797781
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paperback
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Profiles in Folly: History's Worst Decisions and Why They Went Wrong
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ISBN 13 : 9781402797781
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Profiles in Folly: History's Worst Decisions and Why They Went Wrong
Edité par
Sterling, 2012
ISBN 10 : 1402797788
ISBN 13 : 9781402797781
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.3. N° de réf. du vendeur G1402797788I2N00
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Profiles in Folly: History's Worst Decisions and Why They Went Wrong
Edité par
Sterling, 2012
ISBN 10 : 1402797788
ISBN 13 : 9781402797781
Ancien ou d'occasion
paperback
Vendeur : HPB Inc., Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. N° de réf. du vendeur S_366896520
Quantité disponible : 1 disponible(s)
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Profiles in Folly: History's Worst Decisions and Why They Went Wrong
Edité par
Sterling, 2012
ISBN 10 : 1402797788
ISBN 13 : 9781402797781
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