Management and Creativity: From Creative Industries to Creative Management - Couverture souple

Bilton, Chris

Couverture souple

ISBN 10 : 1405119969 ISBN 13 : 9781405119962

Editeur : Wiley–Blackwell, 2006

Synopsis

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

A propos du livre

Revue de presse :

"This important book demonstrates exactly why a full understanding of creativity really matters not only in the context of developing more vibrant and personally satisfying areas of economic activity, but even more importantly, in its ability to help us develop a better understanding of the value of creative individuals in the 21st century" from the foreword by Lord Puttnam

"This is an exceptional book in three respects. Firstly, it is a book about management that truly appreciates the creative process. Secondly, it is a book about creativity that understands and seeks to engage with practical business realities. And, finally, Management and Creativity actually proves its own thesis: that the best thinking occurs when the worlds of creativity and business intersect." Stephen Cummings, Victoria University of Wellington

"The book will appeal to a broad audience of creatives, policy–markers and students looking for an alterantice, sounder framework for understanding how to nurture creativity in the workplace." Management Today

Quatrième de couverture :

In this book, Chris Bilton, who has worked as a performer, writer, arts worker and academic, challenges the stereotypical opposition between creatives and suits . Creativity, he suggests, is not just about spontaneous discovery and inspiration, it is also a self–conscious, deliberately managed process. Similarly, management is not only shaped by rational processes, it also involves insight, intuition, creativity and risk.

Bilton draws on the work of management theorists and creativity theorists, and on the practical experience of individuals working in creative industries, in his attempt to improve our understanding of the relationship between the management of creativity and creative approaches to management. His work forms part of a wider move to consider the relevance of creative processes and structures in our new, creative economy.

À propos de cette édition

• Éditeur: Wiley–Blackwell
• Date d'édition: 2006
• ISBN 10: 1405119969
• ISBN 13: 9781405119962
• Reliure: Broché
• Nombre de pages: 216