Helen Goworek Fashion Buying

ISBN 13 : 9781405149921

Fashion Buying

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9781405149921: Fashion Buying

Fashion Buying Fashion buying is multi-faceted job, involving fashion forecasting, range planning, garment sourcing, budgeting, and marketing. This book explains the responsibilities of the buyer, giving you all the information you'll need on entering this central role of the fashion industry. Full description

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Quatrième de couverture :

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi–faceted job, which typically involves fashion forecasting, range–planning, garment sourcing and budgeting.

This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.


The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

Biographie de l'auteur :

Helen Goworek is senior lecturer in fashion buying, merchandising and product development at Nottingham Trent University. Her experience in industry includes having worked in both buying and design for several major UK fashion retailers.

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Helen Goworek
Edité par John Wiley and Sons Ltd, United Kingdom (2007)
ISBN 10 : 1405149922 ISBN 13 : 9781405149921
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Description du livre John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. État : New. 2nd Revised edition. 242 x 170 mm. Language: English . Brand New Book. Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced. N° de réf. du libraire AAH9781405149921

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Helen Goworek
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Description du livre John Wiley and Sons Ltd. Paperback. État : new. BRAND NEW, Fashion Buying (2nd Revised edition), Helen Goworek, Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced. N° de réf. du libraire B9781405149921

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Helen Goworek
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ISBN 10 : 1405149922 ISBN 13 : 9781405149921
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Description du livre John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. État : New. 2nd Revised edition. 242 x 170 mm. Language: English . Brand New Book. Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced. N° de réf. du libraire AAH9781405149921

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