Robert M. Grant Contemporary Strategy Analysis

ISBN 13 : 9781405163095

Contemporary Strategy Analysis

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9781405163095: Contemporary Strategy Analysis

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.


  • Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions
  • Features a new two-colour design throughout with high-spec artwork
  • Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these
  • Combines Grant’s renowned rigorous approach to business strategy analysis with lively examples of current practice
  • Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Book Description :

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with: bull; bull;thorough coverage of internet-based strategies bull;fresh examples of resource-based competitive advantage bull;improved online resources bull;additional case illustrations in every chapter bull;new self study questions.

About the Author :

Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of the Strategic Management Journal and Strategy & Leadership. His text, Contemporary Strategy Analysis is a pre-eminent textbook in the field and is accompanied by his Cases to Accompany Contemprary Strategy Analysis.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Robert M. Grant
Edité par Wiley-Blackwell (2007)
ISBN 10 : 1405163097 ISBN 13 : 9781405163095
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Grant, Robert M.
Edité par Wiley-Blackwell (2007)
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