Contempory Strategy Analysis - Couverture souple

Grant, Robert M.

Couverture souple

ISBN 10 : 1405163097 ISBN 13 : 9781405163095

Editeur : Blackwell Publishing Ltd, 2007

Synopsis

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A propos du livre

Quatrième de couverture :

Currently one of the best–selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated. Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technology a new section on the "New Economy" and what it means for competition and profit the incorporation of recent contributions to strategy theory and strategy practice including: – the creation and development of organizational capability – winner–takes–all markets – network externalities and competition for standards – complexity and self–organization – strategic innovation the relating of analytical frameworks to their real–world business applications revised figures and applications, making the book even more user–friendly for both instructors and students.

Quatrième de couverture :

This best–selling text has gained widespread recognition for its rigorous approach to business strategy analysis. Introducing students to the fundamental concepts and principles of strategy, it reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations. Now in its fifth edition, the book has been thoroughly revised and updated to: feature additional material on the strategic planning processes within companies reflect recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company include revisions to the section on knowledge management to reflect the maturing of this field provide a more integrated view of corporate scope, and the organization and management of the multi–business firm reconsider the shareholder value model, with more coverage of values and corporate social responsibility Additional support is available at www.blackwellpublishing.com/grant . The website features a Guide for Instructors, downloadable PowerPoint slides, and a selection of new cases to help lecturers plan their courses and make teaching even easier.

À propos de cette édition

• Éditeur: Blackwell Publishing Ltd
• Date d'édition: 2007
• ISBN 10: 1405163097
• ISBN 13: 9781405163095
• Reliure: Broché
• Numéro d'édition: 6
• Nombre de pages: 496