Online Course Pack: Foudation Marketing with OneKey WebCT Access Card: Hill, Foundation Marketing 3e

9781405807746: Online Course Pack: Foudation Marketing with OneKey WebCT Access Card: Hill, Foundation Marketing 3e
Quatrième de couverture :

Foundation Marketing, 3e

Foundation Marketing, 3e is an essential text for any one seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, including its strategic and international dimensions. With interactive features such as in-text activities designed to develop key skills as well as marketing knowledge, Foundation Marketing, 3e is the ideal text to help you master marketing skills.

Designed for a wide range of students taking marketing and business modules, Foundation Marketing, 3e is also the recommended text for the Chartered Institute of Marketing's  Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of examples, case studies and memorable learning features, Foundation Marketing, 3e will provide you with a solid grounding in this essential business discipline.

New features include

  • Revised selection of case studies with questions focused on chapter topics
  • Focus on hot marketing applications such as communications, services and fashion
  • New "Foundation Focus" feature to preview the essential take-out from each chapter in only 20 seconds!
  • Up-to-the-minute references and refreshed links to further study

Visit to access additional learning resources.

Terry O’Sullivan is Senior Examiner on the CIM Introduction to Marketing Certificate, and Lecturer in Marketing at the Open University Business School.

Liz Hill is Director for Arts Intelligence Ltd.

Présentation de l'éditeur :

This multipack consists of Hill & O’Sullivan: Foundation Marketing 3rd Edition (ISBN 0273655329) and access to the Hill & O’Sullivan Foundation Marketing OneKey Online Course.


The Chartered Institute of Marketing foundation certificate in marketing, core text; foundation courses; 1st year undergraduate programmes; BTEC HND/C.


The chartered Institute of Marketing and Cambridge International Examinations have adopted this book as the key text for the new Foundation Certificate in Marketing. In this edition there is greater attention given to the specific elements of marketing covered on the CIM/CIE syllabus, and the influence of ICT on marketing principles and practice is emphasized.


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