This multipack consists of Hill & O'Sullivan: Foundation Marketing 3rd Edition (ISBN 0273655329) and access to the Hill & O'Sullivan Foundation Marketing OneKey Online Course. The Chartered Institute of Marketing foundation certificate in marketing, core text; foundation courses; 1st year undergraduate programmes; BTEC HND/C. The chartered Institute of Marketing and Cambridge International Examinations have adopted this book as the key text for the new Foundation Certificate in Marketing. In this edition there is greater attention given to the specific elements of marketing covered on the CIM/CIE syllabus, and the influence of ICT on marketing principles and practice is emphasized.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.