Entrepreneurship - Couverture souple

Stokes, David; Mador, Martha; Wilson, Nick

Couverture souple

ISBN 10 : 1408007452 ISBN 13 : 9781408007457

Editeur : Cengage Learning EMEA, 2010

Synopsis

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A propos du livre

Biographie de l'auteur :

Dr David Stokes combines an academic with a practical involvement in entrepreneurship. He is Director of Entrepreneurship, Kingston University and a director of an electronics manufacturing company that he co-founded. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. As director of WestFocus, a consortium of seven universities, he has responsibility for the development of entrepreneurship education amongst students and staff of all disciplines. He is Chair of the Higher Education Entrepreneurship Group of the South East Development Agency that includes 23 universities. He has published widely and is co-author of other popular text books including Small
Business Management and Entrepreneurship, 6th Edition, and Marketing: a Brief Introduction both published by Cengage Learning.

Dr Nick Wilson is Senior Lecturer in Cultural and Creative Industries at the Centre for Cultural, Media & Creative Industries Research at King's College London. He was previously Principal Lecturer in Entrepreneurship and Small Business at Kingston University, and Course Director of the Programme of Master's courses in the Creative Industries & the Creative Economy. He studied music at Clare College, Cambridge and went on to train as a singer at the Royal College of Music, London and the Hochschule der Künste, Berlin, before moving into music management, working for a leading artist management and concert promotions company. After completing his MBA, he joined the Small Business Research Centre, Kingston University, as a researcher and lecturer, subsequently completing his doctoral thesis
on the emergence of the early music performance labour market in the UK. He has undertaken a wide range of research and consultancy projects focusing on entrepreneurship and the creative industries. His current research interests include exploring the boundaries of the creative economy, the relationship between creativity and entrepreneurship, the need for a new discipline of social creativity, and the role of multi-disciplinary learning in creativity, arts, entrepreneurship and management. With David Stokes, he
is co-author of Small Business Management and Entrepreneurship, 6th Edition published by Cengage Learning.

Dr Martha Mador is Head of Enterprise Education at Kingston University, London. Her background encompasses marketing roles in new media companies, programme development and direction at Kingston Business School, and entrepreneurship promotion across London and the South-East of England. Educated in Toronto and the UK, Martha holds degrees from Trinity College University of Toronto, Cranfield School of Management, and Henley Management College. Through the WestFocus collaboration, Martha has developed a programme of extra-curricular entrepreneurship activities designed to develop and meet the aspirations of students across the 7 universities. She is responsible for the cross-university development of in-curriculum and extra-curricular entrepreneurship education at Kingston University. Martha's business interests focus on consultancy and management development work in the private and public sectors.

Présentation de l'éditeur :

Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for todays courses. The text employs a flexible 3-part structure starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts. Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.

À propos de cette édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 2010
• ISBN 10: 1408007452
• ISBN 13: 9781408007457
• Reliure: Broché
• Nombre de pages: 416