Strategic Management: Principles & Practice (with CourseMate and eBook Access Card) - Couverture souple

Chau, Vinh Sum; Witcher, Barry J.

Couverture souple

ISBN 10 : 1408065002 ISBN 13 : 9781408065006

Editeur : Cengage Learning EMEA, 2014

A propos du livre

Présentation de l'éditeur :

What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.

Biographie de l'auteur :

Dr Vinh Sum Chau is Lecturer in Strategy and Strategic Management at the Norwich Business School, University of East Anglia (UEA), and faculty member of the UK ESRC Centre for Competition Policy (CCP). Dr Barry J. Witcher is Reader in Strategic and General Management at the Norwich Business School, University of East Anglia (UEA).

À propos de cette édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 2014
• ISBN 10: 1408065002
• ISBN 13: 9781408065006
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 352